We’re Akaru, a digital studio primarily based in Lyon, and we’re a part of those that select intention over automation. Our philosophy is easy, but demanding: each digital platform we create is designed with function, constructed with precision, and crafted to each captivate and carry out.
Our mantra says all of it: “Designed to carry out. Coded to seduce.“
A Studio Constructed on Precision
We’re a part of the Hula Hoop Group, bringing collectively greater than 80 digital consultants throughout Lyon, Paris, Nantes, Montreal, and Geneva.
Strategists, designers, builders, consultants, and content material creators work collectively to craft digital platforms that mix creativity with measurable efficiency.
Regardless of the size of our collective, we keep a deeply craft-driven tradition. Each venture we tackle is handled as a singular creation the place design, technique, and engineering converge.
At Akaru, nothing is unintentional.
- Each pixel is deliberate.
- Each interplay has that means.
- Each line of code contributes to the expertise.
Showcase
Under are just a few tasks that replicate how we strategy digital design, storytelling, and efficiency.
Sanctuary on the Moon: A Digital Journey Past Earth
With Sanctuary, we explored an formidable imaginative and prescient: preserving human information past our planet via sapphire discs despatched to the Moon. For us, this venture was a chance to create a deeply immersive and conceptual digital expertise, mixing storytelling, science, and speculative design.
We designed a journey that invitations customers right into a poetic area between expertise and philosophy, utilizing movement, transitions, and spatial composition to convey the size and symbolism of the venture. The problem was not solely technical, however narrative: translating an summary and visionary idea into an expertise that feels each accessible and significant.
The result’s a platform someplace between interactive storytelling and digital set up, pushing the boundaries of what an internet site can specific.
Archidomo: Elevating Actual Property By means of Digital Expertise
With Archidomo, we reimagined how actual property may be skilled on-line. Reasonably than merely itemizing properties, we created a platform the place every area turns into a story. We designed an interface that highlights structure, supplies, and environment via refined visuals, editorial layouts, clean transitions, and punctiliously paced interactions.
Our problem was to steadiness aesthetic sophistication with usability, delivering a premium, nearly cinematic expertise with out compromising readability.
Vaonis: Reimagining the Telescope Expertise
For Vaonis, we designed an e-commerce platform able to translating the marvel of area exploration right into a compelling digital journey. We mixed immersive visuals with a structured consumer expertise, guiding guests from discovery to buy whereas showcasing the fantastic thing about astrophotography.
The problem was clear: balancing emotion and conversion. We created an expertise that evokes whereas remaining fluid and environment friendly.
UBAC: Sustainable Sneakers, Minimalist E-commerce
With UBAC, we developed a customized Shopify expertise aligned with the model’s sustainable philosophy. We centered on simplicity and readability, highlighting supplies, textures, and product storytelling inside a clear and intuitive interface. Minimalism guided each determination: fewer distractions, stronger narratives, and a sharper concentrate on the product.
Salomon: Translating a Marketing campaign into an Interactive Expertise
For Salomon, we prolonged the “Tomorrow is Yours” marketing campaign into an immersive digital expertise. We translated the power of the marketing campaign right into a touchdown web page pushed by movement, animated interactions, and dynamic transitions. Our objective was to create a cohesive digital atmosphere the place storytelling, design, and movement amplify the marketing campaign’s affect.
Enchanted Instruments: Designing the Digital Face of Robotics
With Enchanted Instruments, we designed an internet site that expresses each technological sophistication and human empathy.
We created an interface that mixes magnificence and interactivity, serving to customers perceive complicated robotics whereas sustaining a way of curiosity and marvel.
Decathlon: Storytelling By means of Interactive Experiences
For Decathlon and its manufacturers Olaian and Wedze, we developed immersive experiences centered on storytelling. We remodeled product displays into narrative journeys utilizing dynamic visuals, layered content material, and movement design. Our ambition was to transcend conventional e-commerce and create one thing nearer to a digital editorial expertise.
Inventive Commerce: The place Design Meets Efficiency
We don’t separate design and efficiency. For us, they’re inseparable. Our strategy, which we name Inventive Commerce, blends aesthetics, technique, and engineering to show e-commerce platforms into true model experiences.
We don’t depend on templates or standardized frameworks. We design and construct absolutely bespoke ecosystems tailor-made to every model’s id and enterprise targets.
The outcome: digital platforms that don’t simply exist, they carry out, convert, and evolve.
From Technique to Pixel
Akaru operates as a full-stack digital companion, mastering each step of the method from strategic We function as a full-stack digital companion, mastering each step from strategic considering to technical manufacturing.
Our experience consists of:
- Digital technique and model positioning
- UX design centered on emotional and conversion-driven journeys
- UI design and artwork path
- Customized improvement for scalable platforms
- search engine optimization / SEA and efficiency advertising
- Content material manufacturing and social activation
This built-in strategy ensures that each determination serves each enterprise aims and consumer expectations.
A Methodology Designed for Impression
Behind the studio’s artistic output lies a structured methodology that balances exploration with Behind our artistic work lies a structured methodology designed for each exploration and execution.
Every venture follows 4 key phases:
- UX Periods — collaborative workshops to outline technique and structure
- Manufacturing — design techniques and improvement
- Efficiency — search engine optimization and optimization
- Lengthy-term help — steady enchancment and upkeep
We guarantee each platform is visually sturdy, strategically aligned, and technically strong.
Expertise as a Inventive Software
For us, expertise just isn’t an finish — it’s a medium. We work with fashionable instruments like Vue.js, Nuxt, GSAP, WebGL, Shopify, Webflow, and headless CMS platforms like Sanity. We deploy on scalable infrastructures equivalent to Netlify.
Our rule is easy: we use expertise solely when it enhances the expertise.
Designing Experiences That Matter
Over time, we’ve collaborated with a variety of manufacturers — from cultural establishments to international firms. Our work consists of tasks for Xbox, HBO, Decathlon, Salomon, Vaonis, and the Metropolis of Lyon.
Every venture displays our ambition: creating digital experiences the place design, storytelling, and efficiency work collectively seamlessly.
A New Commonplace for Digital Experiences
We consider the net continues to be a strong artistic medium. Not only a place for data, however an area for emotion, id, and interplay. In a world the place pace typically replaces high quality, we stand for a extra demanding imaginative and prescient of digital. As a result of a well-crafted expertise doesn’t simply entice consideration. It creates lasting connections between manufacturers and other people.
Comply with our journey on Instagram and Linkedin.
We sit up for assembly you and attending to know you.
