MORRISVILLE, N.C., April 30, 2026 – At present, Lenovo introduced Your Membership Your Canvas, a brand new international initiative underneath its Work For Humankind platform that may appoint designers, artists and filmmakers as official Inventive Administrators of grassroots soccer golf equipment throughout Brazil, China, Italy and the USA.
With musician and Angel Metropolis FC investor Becky G serving as International Ambassador, this system embeds younger creatives inside actual group golf equipment for one season. Becky G will collaborate with every Inventive Director to design a limited-edition soccer package that displays the communities behind every membership, impressed by the voices of gamers and followers, and created utilizing the newest Lenovo AI-enabled gadgets and instruments.
A brand new era is expressing belonging by means of tradition, spanning style, design, digital storytelling, and the causes and communities they select to face behind. Grassroots soccer golf equipment have all the time been anchors for connection and alternative, but many function with restricted sources, regardless of their cultural significance. Your Membership Your Canvas builds on that legacy through the use of creativity and know-how to assist assist the communities these golf equipment serve.
“That is extra than simply redesigning a jersey. It’s about placing inventive management into the arms of communities who stay the story each week,” stated Becky G, International Ambassador for the initiative. “By bringing collectively tech and AI with rising inventive expertise, there’s an actual alternative to design the following wave of tradition and what group seems and looks like for these grassroots golf equipment.”
Via Lenovo’s AI-enabled gadgets and inventive know-how instruments, followers, gamers, and membership management will share their native tales, traditions, and causes necessary to every membership—working alongside Inventive Administrators to deliver them to life in a limited-edition soccer package impressed by the folks behind every membership.
All web proceeds from the package gross sales can be reinvested into the taking part golf equipment and club-led initiatives, serving to assist group initiatives even after the season ends.
“Creatives need to assist form tradition, not sit on the sidelines,” stated Emily Ketchen, SVP and Chief Advertising and marketing Officer of Lenovo’s Clever Gadgets Group and Worldwide Markets. “Soccer golf equipment have all the time belonged to the local people and have created unimaginable tales grounded in a robust native id. Our position is to provide creators the instruments to precise their creativity. With Lenovo’s Your Membership Your Canvas, we’re utilizing AI gadgets and instruments to assist and increase that creativity. For us, Work For Humankind demonstrates the ethos of smarter know-how for all, supporting folks within the service of their communities. When know-how helps make connections, amplifies actual voices and actual pleasure, that’s once we may help folks make a distinction.”
Whereas Lenovo’s AI capabilities energy international sporting occasions, together with the FIFA World Cup™, Your Membership Your Canvas brings that very same spirit of technology-driven influence to the native pitch.
The taking part golf equipment had been chosen for his or her deep roots of their communities and replicate the various position grassroots soccer performs world wide:
- Brazil: Grêmio Osasco Audax Esporte Clube (Audax) recruits younger gamers from underserved neighborhoods and favelas, creating pathways to alternative—a few of whom have gone on to play professionally.
- China: Routine United F.C., identified for fusing soccer with artwork and avenue tradition, will prolong that inventive spirit past the pitch by internet hosting AI-powered workshops to provide youngsters in rural communities entry to new instruments for expression.
- Italy: Treviso FBC 1993 represents soccer’s enduring bond with group. Rebuilt after chapter by means of deep native assist, it now stands as a logo of resilience and generational pleasure.
- United States: Ballard FC and Salmon Bay FC have expanded entry and illustration, together with launching a ladies’s workforce that’s absolutely women-owned and led.
Throughout every market, the work between followers and Inventive Administrators can be documented—together with conversations, experimentation and collaboration that form every design — providing a real take a look at how group, creativity and know-how intersect in significant methods.
