Lenovo at present introduced that Pascal Bourguet, COO of Worldwide Markets and International Channel Chief, and Rob Cato, Vice President and North America Channel Chief, have been named to the 2025 CRN® Channel Chiefs checklist. The distinguished checklist acknowledges the IT vendor and distribution executives who’re driving technique and setting the channel agenda for his or her firms.
Bourguet and Cato have been additionally named among the many 50 Most Influential Channel Chiefs, an elite subset that honors IT vendor and distribution executives who steer revolutionary methods and advance channel outcomes.
Pascal Bourguet, Lenovo International Channel Chief and Chief Operations Officer for Worldwide Markets

Main Lenovo’s world go-to-market technique for its channel enterprise, Bourguet has been instrumental in advancing Lenovo’s channel technique, driving innovation and progress for companions worldwide. Over the previous 12 months, he led the growth of Lenovo’s associate certifications and accreditations, with greater than 10,000 new accreditations and greater than 42,000 lively certifications—66% of which hailed from non-PC options—empowering companions with specialization and differentiation.
Beneath his management, the growth of Lenovo 360 Circle, Lenovo’s sustainability-focused neighborhood for companions, grew to greater than 400 lively companions, the group’s first associate sustainability summit, and incomes CRN’s Greatest Worth Chain Initiative award.
Moreover, Bourguet and group introduced new tailor-made pathways for companions and launched “Lenovo 360 for MSPs”, opening new routes to market and equipping managed service suppliers with enhanced alternatives to develop their enterprise with Lenovo.
Rob Cato, Vice President and North America Channel Chief

Driving the Lenovo 360 imaginative and prescient in North America, Cato is chargeable for main the area’s channel enterprise, supporting and driving success for companions throughout all Lenovo enterprise models.
Over the previous 12 months, he led and supported the transformation of the North America Channel Gross sales group, serving to develop and strengthen the corporate’s relationships and notably driving progress within the information heart and companies companies. By means of his efforts, Lenovo North America has extra companions promoting throughout the portfolio, with over 60% of all certifications being non-PC centered.
Beneath Cato’s stewardship, Lenovo North America has been a pacesetter within the Managed Companies Supplier path to market, serving to form the just lately introduced world pathway “Lenovo 360 for MSPs.”
“Pascal and Rob have been relentless in driving innovation and increasing alternatives for our companions throughout the globe, making certain they’ve the instruments, experience, and adaptability wanted to thrive in an evolving market,” stated Matt Zielinski, Govt Vice President and President of Worldwide Markets, Lenovo. “Their management, mixed with a best-in-class group, continues to strengthen our channel ecosystem, offering companions with new avenues for progress, specialization, and long-term success.”
CRN’s 2025 Channel Chiefs and 50 Most Influential Channel Chiefs lists will likely be featured within the February 2025 print situation of CRN® Journal and on-line starting February third at www.CRN.com/ChannelChiefs.