- Lenovo and the MSG Household of Firms to current neighborhood program benefiting small companies and share the story of the ability of Lenovo’s know-how
- Motorola Razr to current famed Movie star Row at all Knicks and Rangers video games on the Backyard
NEW YORK (September 23, 2024) – Madison Sq. Backyard Sports activities Corp. (NYSE: MSGS) (“MSG Sports activities”), Madison Sq. Backyard Leisure Corp. (NYSE: MSGE) (“MSG Leisure”), and Sphere Leisure Corp. (NYSE: SPHR) (collectively, the “MSG Household of Firms”) introduced at this time an expansive partnership with international know-how powerhouse Lenovo (HKSE: LNVGY) and its subsidiary Motorola Mobility, a number one cellular smartphone producer. As a part of the multi-year partnership, Lenovo will likely be an Official Companion of Madison Sq. Backyard, the Christmas Spectacular Starring the Radio Metropolis Rockettes, and the skilled sports activities franchises the New York Knicks and New York Rangers, and can obtain model inclusion throughout MSG Networks. Motorola will turn into an Official Companion of Madison Sq. Backyard, the New York Knicks and New York Rangers.
The cornerstone of the partnership between the MSG Household of Firms and Lenovo is neighborhood engagement – with initiatives centered on small companies and neighborhood organizations via programming with each the New York Knicks and the Christmas Spectacular Starring the Radio Metropolis Rockettes. The multi-faceted Motorola partnership will likely be anchored in excessive profile, in-venue property – particularly because the unique title companion of Madison Sq. Backyard’s famed Movie star Row.
“Partnering with Lenovo and Motorola, two globally acknowledged know-how manufacturers, is a pure match for the MSG Household of Firms as we proceed to push the boundaries of innovation in sports activities and leisure throughout our portfolio,” stated Jamaal Lesane, Chief Working Officer, MSG Sports activities. “Collectively, we are going to each additional our shared dedication of giving again in significant methods to the native communities we serve, and drive important worth for our companies via high-profile model publicity alternatives.”
The MSG Household of Firms and Lenovo have a shared dedication to giving again and can spend money on native communities as a core element of this partnership. As a part of the Lenovo Evolve Small initiative, the Knicks and Lenovo will companion on an ongoing contest centered on supporting small companies within the tri-state space, the place ten successful companies will every obtain know-how upgrades from Lenovo to help their progress. One grand prize winner will likely be acknowledged on-court at a Knicks recreation and obtain $50,000 value of promoting on MSG Networks. As well as, Lenovo will current, in partnership with the Christmas Spectacular, a tour of Radio Metropolis Music Corridor, a Rockettes-led dance class, and tickets to the Christmas Spectacular to a area people companion group of the Backyard of Goals Basis – the non-profit charity that works with the MSG Household of Firms to deliver life-changing alternatives to younger folks in want.
“With an almost 150-year historical past, the world is aware of Madison Sq. Backyard as a spot to expertise the unforgettable, so partnering with The Backyard and the MSG Household of Firms was a pure alternative for Lenovo,” stated Ryan McCurdy, Senior Vice President and President of Lenovo North America. “We’re thrilled to raise these unforgettable experiences by bringing our cutting-edge services and products to those state-of-the-art properties. By this multi-year partnership, our iconic manufacturers will work collectively to boost the fan expertise and attain new audiences via compelling storytelling, all whereas making an actual influence on the neighborhood.”
Starting this season, Motorola will turn into the unique title companion of Madison Sq. Backyard’s famed Movie star Row, the VIP seating areas at Knicks and Rangers residence video games for superstar visitors and luminaries. “Movie star Row introduced by motorola razr” will likely be prominently featured throughout the premium seats and can seem on Knicks and Rangers social media channels; on the sector’s center-hung media show, GardenVision; and through choose Knicks and Rangers broadcasts on MSG Networks all through the season. Moreover, Motorola will introduce a brand-new VIP Photograph Sales space backstage for celebrities attending concert events and video games at The Backyard.
“This dynamic collaboration with the MSG Household of Firms furthers Motorola’s momentum in North America by enabling us to forge new connections and increase our presence in a few of the world’s most vibrant cities,” stated Rudi Kalil, President of Motorola North America. “By leveraging MSG’s world-class venues, sources, and properties, we’re opening up new alternatives for model progress and visibility, and we’re setting the stage for distinctive and unforgettable shopper experiences.”
This broad partnership will allow Lenovo merchandise comparable to laptops, desktops, tablets, workstations and server {hardware} to be built-in throughout the MSG Household of Firms’ portfolio of iconic venues and premier sports activities and leisure properties. The combination will likely be displayed in commercials on MSG Networks all through the period of the partnership.
The built-in advertising partnership between the MSG Household of Firms and Lenovo may also present publicity for Lenovo throughout a number of properties together with digital signage at The Backyard throughout choose concert events, Knicks and Rangers residence video games, and important digital signage displayed on the court docket and ice throughout Knicks and Rangers video games broadcast on MSG Networks. Moreover, Lenovo will likely be featured on a billboard within the Christmas Spectacular’s fan-favorite “New York at Christmas” Instances Sq. scene.
Motorola will achieve substantial model publicity throughout the MSG Household of Firms’ venues and digital property, together with customized activations on the Exosphere – the fully-customizable LED exterior of Sphere in Las Vegas. To additional interact the sports activities and way of life neighborhood and showcase the model’s latest smartphones, the partnership will provide Motorola distinctive influencer actions at Knicks and Rangers video games and different stay occasions at The Backyard.
Crown Properties Assortment represented the MSG Household of Firms on this partnership.
