- McAfee® Deepfake Detector alerts folks in seconds if it detects AI-generated audio in a video, serving to customers discern actual from faux.
- McAfee’s highly effective AI expertise, constructed with privateness in thoughts, equips customers with superior AI detection, with a 96% accuracy charge, to fight the rise in AI-generated scams, deepfakes, and misinformation.
- Obtainable now, solely on choose Lenovo AI PCs, McAfee Deepfake Detector leverages the Neural Processing Unit (NPU) to realize a efficiency improve whereas defending privateness with on-device processing of video information.
SAN JOSE, Calif.— August 21, 2024 — McAfee, a worldwide chief in on-line safety, right now introduced the launch of McAfee® Deepfake Detector, the newest addition to the corporate’s suite of AI-powered merchandise. With AI-created movies, or deepfakes, flooding the web and circulating throughout social media, we now stay in a world the place seeing and listening to are not believing. To fight the rise in AI scams and misinformation, McAfee is working with Lenovo to convey highly effective AI-based deepfake detection capabilities to prospects buying choose Lenovo AI PCs, beginning right now. To assist educate customers, McAfee can also be launching the Good AI Hub with sources and interactive components to construct consciousness of deepfakes and AI-driven scams.
The arrival of AI has modified the sport for cybercriminals, who’re creating extra convincing, customized, AI-generated scams at scale. The influence of a deepfake rip-off will be life-altering, with victims reporting losses starting from $250 to over half 1,000,000 {dollars}.1 Whereas not all AI-content is created with malicious intent, the power to know if a video is actual or faux helps customers make good and well-informed selections.
“Information is energy, and this has by no means been more true than within the AI-driven world we’re residing in right now,” mentioned Roma Majumder, Senior Vice President of Product at McAfee. “No extra questioning, is that this Warren Buffet funding scheme reliable, does Taylor Swift actually need to give away cookware to followers, or did a politician truly say these phrases? The solutions are offered to you routinely and inside seconds with McAfee Deepfake Detector.”
“At McAfee, we’re impressed by the transformative potential of AI and are dedicated to serving to form a future the place AI is used for good. Teaming up with Lenovo boosts our means to ship the best, automated, AI-powered deepfake detection, providing folks a strong digital guardian on their PCs. Collectively, we’re capable of harness AI in new and revolutionary methods, empowering people with probably the most superior deepfake detection to allow them to navigate the evolving on-line world safely and confidently.”
“The collaboration between Lenovo and McAfee combines the distinctive experience of two international leaders to ship modern options that gives customers extra belief within the content material they view on-line,” mentioned Igor Bergman, Vice President of Lenovo Cloud and Software program, Clever Units Group. “Information exhibits that just about two-thirds of individuals (64%) are extra involved about deepfakes now than they have been a yr in the past.2 Lenovo’s experience as an end-to-end expertise options chief and McAfee’s expertise in AI-powered on-line safety completely complement one another, optimizing {hardware} and software program capabilities for the good thing about the patron.”
Enhanced efficiency, with privateness safeguards
With McAfee® Deepfake Detector now out there solely on choose Lenovo AI PCs, customers who decide in are alerted inside seconds if AI-altered audio is detected in movies, with out counting on laborious handbook video uploads. Educated on near 200,000 samples and counting and leveraging the facility of choose Lenovo AI PCs geared up with an NPU, McAfee’s AI detection fashions carry out the whole identification course of – often called inference – instantly on the PC, maximizing on-device processing to maintain personal consumer information off the cloud. McAfee doesn’t acquire or report a consumer’s audio in any approach, and the consumer is all the time in management and might flip audio detection on or off as desired.
By leveraging the NPU and performing evaluation on-device, McAfee supplies complete privateness and boosts processing pace when in comparison with cloud-based utilization and improves battery life. These developments considerably improve the patron expertise, permitting folks to make knowledgeable selections concerning the content material they view and defending them towards cybercrooks manipulating video audio with out compromising the pace of their PC. This ensures customers can use their PC as ordinary – whether or not they’re gaming, shopping, or watching movies – whereas McAfee Deepfake Detector works quietly within the background, defending folks towards deceptions and alerting them to potential scams with out compromising efficiency.
Availability and Pricing
McAfee® Deepfake Detector is offered for English language detection in choose new Lenovo AI PCs3, ordered on Lenovo.com and choose native retailers starting August 21, 2024, within the US, UK, and Australia.
Choose Lenovo AI PCs prospects obtain a free 30-day trial of McAfee Deepfake Detector with U.S. pricing beginning at $9.99 for the primary yr.
McAfee Good AI™ Hub
The McAfee Good AI™ Hub at McAfee.ai is the web, go-to vacation spot for the newest info and academic content material associated to AI and cybersecurity, with a concentrate on deepfakes and AI-driven scams. The Hub additionally empowers customers to hitch the combat towards scams by submitting suspicious movies for evaluation by McAfee’s superior AI-powered deepfake detection expertise. Insights and traits recognized by this evaluation might be used to additional educate the general public, enriching societal understanding and consciousness of deepfakes and different artificially generated content material, and enhancing everybody’s means to navigate and keep protected in a digital world more and more formed by synthetic intelligence.
1 https://www.nytimes.com/interactive/2024/08/14/expertise/elon-musk-ai-deepfake-scam.html
2 McAfee performed analysis in January and February of this yr, throughout a number of international locations to grasp how synthetic Intelligence and expertise are altering the longer term. The examine was performed by MSI- ACI with 1,000+ customers in every of the next international locations: US, UK, France, Germany, Australia, India, Japan.
3 Lenovo is a trademark of Lenovo.
