Berlin, Germany – 5 September 2024 – System 1® and Lenovo have in the present day introduced the extension of its partnership that may see the expertise large elevated to a International Associate in a multi-year renewal ranging from the start of 2025. As a part of the deal, Motorola, a subsidiary of Lenovo Group, will turn into International Smartphone Associate of F1.
As a International Associate of System 1, Lenovo will proceed to offer F1 with state-of-the-art expertise gadgets, options and providers to assist the supply of Grands Prix at observe and remotely. Underneath the settlement, Lenovo will function the title sponsor for 2 races per season and Lenovo and Motorola can have elevated trackside branding at occasions.
Since 2022, Lenovo expertise has been on the coronary heart of F1’s operations as an Official Associate. Via its on-site Excessive-Efficiency Computing (HPC) options, servers and edge gadgets, Lenovo has been supporting System 1 in its supply of its best-in-class broadcast product, bringing the drama and pleasure of F1 to thousands and thousands of followers around the globe, with a very world staff that’s always-on. Lenovo {hardware} – together with laptops, workstations, desktop computer systems and screens, in addition to tablets and Motorola smartphones – present F1 workers with high-quality tools to create participating, customised content material for the game’s ever increasing and passionate fanbase.
Moreover, Lenovo’s Asset Restoration Service helps F1’s wider sustainability technique, alongside its efforts to scale back emissions and attain Internet Zero by 2030. Lenovo’s Asset Restoration Service helps be sure that retired computing {hardware} is recycled in a socially and environmentally aware method. For the reason that starting of the partnership, F1 has sustainably disposed 95% of out of date {hardware}, which in the end helps to scale back prices and mitigate safety dangers by dependable information destruction with enhanced safety.
All through the partnership, Lenovo has aimed to combine smarter expertise into the game. The world’s first kiss-activated trophies on the FORMULA 1 LENOVO JAPANESE GRAND PRIX 2023 and FORMULA 1 LENOVO UNITED STATES GRAND PRIX 2023, together with this yr’s laurel wreath design, combining custom and innovation, elevated the rostrum celebrations and function robust symbols of Lenovo’s drive for purposeful design and cutting-edge expertise.
In recent times, F1 has seen a major progress in reputation, with elevated tv audiences, file attendance and fan engagement throughout all platforms. Each F1 and Lenovo share a dedication to sustainability and the exploration of subsequent technology applied sciences, like Lenovo AI PCs, AI-enabled Motorola smartphones and AR/VR options.
Via direct collaboration between F1’s technical groups and Lenovo’s Centres of Excellence, extremely revolutionary options are being discovered to quite a lot of challenges, reminiscent of the usage of onsite and Edge Compute AI options to enhance operational effectivity throughout stay F1 broadcasts. Collectively, F1 and Lenovo will proceed to construct on years of profitable collaboration to develop the way forward for the game.
Stefano Domenicali, CEO and President of System 1 mentioned:
“I’m delighted that Lenovo will turn into a International Associate of System 1. Since becoming a member of the game Lenovo’s creativity and fervour for expertise and innovation have supported F1’s ambitions to create extra once-in-a-lifetime moments for followers. Immediately marks a brand new chapter in a partnership that may solely proceed to develop from power to power. I sit up for persevering with our work with Lenovo and utilizing our shared dedication to precision, innovation, and sustainability to make sure F1 stays the world’s most technologically superior sport for years to return.”
Yang Yuanqing, Chairman & CEO of Lenovo, mentioned:
“We’re thrilled to raise our partnership to the following degree changing into a International Associate of System 1. Our imaginative and prescient at Lenovo is to harness the ability of AI to create a wiser, extra inclusive, and sustainable world, accessible to everybody. Via our groundbreaking partnerships, just like the one with System 1, we’re pushing the boundaries of innovation and efficiency. Collectively, we’re not simply shaping the way forward for expertise and motorsport, however we’re additionally making certain that cutting-edge technological developments profit all, creating unforgettable experiences regardless of the place they’re on the planet.”
Luca Rossi, President of Clever Gadgets Group, Lenovo, mentioned:
“After we launched into our journey with F1 three years in the past, we knew they had been the correct companion for Lenovo as our model values seamlessly aligned for a wiser, quicker, and extra sustainable future. Seeing our high-performance expertise carried out throughout each degree of the F1 group fills us with pleasure, and our shut collaboration collectively has simply begun. We sit up for taking our partnership to newer heights and proceed having Lenovo’s AI-ready {hardware}, in addition to our options and providers, rework and profit the fan expertise worldwide.”
