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Sunday, January 14, 2024

Tesla’s New CyberBeer Apparently Tastes Like “Scorching Rubbish”


Some Tesla superfans aren’t thrilled with Tesla’s new CyberBeer — and so they’re taking to social media to air their grievances. 

“Tesla Cyberbeer is scorching rubbish,” one individual complained in a submit on X on Tuesday. “Not solely is the lid RUSTED however the beer can be nasty.” 

“Why does the Tesla CyberBeer really feel like one thing I am gonna get alcohol poisoning from?” self-described social media influencer Jeremy Judkins additionally wrote in submit on X on Tuesday. 

Since October, Tesla has been promoting a limited-edition set of two CyberBeers and two CyberSteins for $150.

The set comes with two 11-ounce bottles of CyberBeer — which Tesla describes on its web site as a “Helles Lager” with two various kinds of hops and notes of herb, spice, tea, and citrus.

And the 2 “matte black ceramic” steins are designed to imitate the type of Tesla’s Cybertruck, the long-awaited EV pickup truck that will enter manufacturing earlier than the yr’s finish. 

Tesla didn’t instantly reply to Insider’s request for remark, so it isn’t clear what number of of those CyberBeer + CyberStein units the corporate has already bought, however the firm notes that the set is now bought out on its web site.

Elon Musk in front of a Cybertruck

Elon Musk has been touting the upcoming Tesla CyberTruck. CyberBeer is designed to imitate the type of the truck.

Picture by Frederic J. BROWN / AFP through Getty Photos



Whereas it isn’t unusual for Tesla’s novelty gadgets to promote out inside days or perhaps weeks of launch, the backlash the beer is receiving from Tesla superfans is not as widespread.

The GigaBier that Tesla started promoting in April — a Pilsner-style lager that additionally got here in a Cybertruck-inspired bottle — was largely met with pleasure from prospects on social media.

On Elon Musk-owned X, there are a number of posts of individuals having fun with the beer with associates, exhibiting off the weird bottle on the hood of their automotive, and noting that it “tastes fairly good.” 

Tesla additionally launched a branded tequila in 2020 that got here in a lightning-shaped bottle, retailed for $250, and bought out inside hours.

When Tesla briefly introduced the tequila again in inventory a second time in 2021, it bought out virtually instantly.   

Burnt Hair

Burnt Hair, Elon Musk’s perfume that was supposed to conjure the “essence of repugnant want” was one other in style novelty merchandise.

Lakshmi Varanasi



Even Elon Musk’s perfume, Burnt Hair — which was supposed to conjure “the essence of repugnant want” — was bought out (all 30,000 bottles) inside days of its launch, and did not appear to drum up any main complaints. 

And Tesla superfans appears to have bought CyberBeer anticipating the identical novelty issue. 

“Tesla all the time makes distinctive merch. No different automotive producers releases stuff like Tesla,” Judkins informed Insider by direct message on Twitter. (He additionally owns a Tesla Mannequin 3, in accordance with his bio on X.)

And the unboxing expertise was “premium” for the CyberBeer, Judkins mentioned, noting that the 2 CyberSteins assist make the “$150 price ticket simpler to swallow.”

However when he opened the packages, one of many bottles had rust on it, he mentioned, and the beer was “subpar.”

That mentioned, Judkins assumes most individuals aren’t actually shopping for the beer with an intent to drink it.

“I anticipate for $150, most individuals simply deal with this set as a collector merchandise and by no means intend to open it,” he mentioned.



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