- Unilever mentioned Tuesday that it’ll spin off its ice cream manufacturers, together with Ben & Jerry’s.
- It is the newest change for Ben & Jerry’s, which was based by two childhood buddies from Lengthy Island.
- This is the story of Ben & Jerry’s, from a gasoline station in Vermont to international distribution.
Shopper items large Unilever appears able to unload its ice cream enterprise. That features Ben & Jerry’s, a model recognized for its creatively named flavors – and for taking sides politically.
Whereas many firms steer clear of social points, Ben & Jerry’s has made weighing in a part of its technique. After the homicide of George Floyd in 2020, for instance, the model launched a press release declaring: “We should dismantle white supremacy.”Â
Ben & Jerry’s has additionally participated in campaigns round voting rights and environmental preservation. Founders Ben Cohen and Jerry Greenfield have both been behind or supported lots of the stances that the model has taken.
Now, Unilever is reportedly planning to spin off Ben & Jerry’s, plus different ice cream manufacturers, similar to Magnum. The corporate acquired Ben & Jerry’s in 2000.
Here’s a have a look at how the ice cream empire got here to be and the lads behind it.
