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Sunday, January 14, 2024

Google pronounces a significant change for EU customers forward of the Digital Markets Act

What it’s good to know

  • Google launched a assist doc detailing the choices out there to customers within the EU when the Digital Markets Act takes impact on March 6.
  • Customers can select to “unlink” their Google companies, as the choice will likely be required by the DMA.
  • When linked, these companies can be utilized for personalised adverts and different content material, primarily based on which settings are enabled. 

It seems like we have been speaking concerning the European Union’s upcoming Digital Markets Act for ages, however it’s getting nearer to taking impact in EU nations. Although the DMA has already been handed, it will not take impact till March 6, 2024, a date that’s quick approaching. 

Prematurely of that, Google launched a new assist doc detailing the choices out there to EU prospects associated to Google companies. To adjust to the DMA, Google is providing customers the choice of “unlinking” sure Google companies from one another. You may make your picks forward of time, however Google says they won’t really be unlinked till March 6.

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