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Wednesday, January 10, 2024

Google expands entry to generative AI in Search

Making focused enhancements

SGE is rooted within the Search high quality and security techniques we’ve been honing for years, that are designed to floor reliable, high-quality info. However simply as we’re all the time working to enhance Search, we’re taking the identical strategy with SGE. We’re utilizing rigorous testing, red-teaming and analysis to ship a higher-quality, extra useful expertise.

One space the place we’re making focused enhancements is when a question features a false or offensive premise – which can lead to an AI-powered response that sadly seems to validate mentioned premise. That may be the case even when the net pages themselves level to high-quality, dependable info. We’re rolling out an replace to assist prepare the AI mannequin to raised detect these kinds of false or offensive premise queries, and reply with higher-quality, extra correct responses. We’re additionally engaged on options to make use of massive language fashions to critique their very own first draft responses on delicate subjects, after which rewrite them based mostly on high quality and security rules. Whereas we’ve constructed a spread of protections into SGE and these signify significant enhancements, there are recognized limitations to this know-how, and we’ll proceed to make progress.

General, the standard of this expertise continues to get higher, and we’re engaged on ongoing and broad enhancements, together with to raised showcase a spread of views and knowledge in responses. All these enhancements are designed to make the expertise extra useful, informative and high-quality for the vary of queries we get every single day – together with ones we haven’t seen earlier than! As extra folks join to make use of this experiment, we stay up for how their suggestions may help us proceed to enhance.

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