Lenovo introduced at present that Sergio Buniac, SVP and Motorola President, will transfer into a brand new position main the Lenovo Latin America gross sales geography throughout all gadgets and infrastructure, efficient July 1, 2026. In July, Sergio will transition his present duties as Motorola President to Luca Rossi, President of Lenovo Clever Gadgets, who will act as interim till a brand new successor is appointed. This transfer is a part of the corporate’s longer-term management succession plan and displays its continued concentrate on innovation and international progress.
As Lenovo Latin America President, Sergio will concentrate on driving nearer alignment throughout Lenovo’s enterprise teams to strengthen go-to-market execution, deepen buyer engagement, and improve competitiveness throughout the area.
After 30 years within the firm, largely spent in gross sales, advertising, and provide chain management roles all through Latin America, and eight years main the smartphone enterprise globally, this transfer is a pure management evolution to speed up the corporate’s ambitions and progress alternatives in Latin America.
Whereas serving as Motorola World President, he maintained his relationship with Latin America, remaining near native groups, prospects, and market dynamics all through the previous 5 years. This presence, mixed along with his expertise main Motorola globally, has given him a deep understanding of regional dynamics. Constructing on that basis, his imaginative and prescient for Synthetic Intelligence enabled Lenovo to face out within the cell AI period. This transition will enable the corporate to proceed evolving its Hybrid AI technique, making certain the group is totally ready to deal with the AI.
“Sergio brings a singular mixture of worldwide management expertise and deep regional perception, his management will assist us transfer quicker, compete much more successfully, and ship larger worth throughout the area.” stated Matt Zielinski, EVP and President, Worldwide Markets, Lenovo. “This shift in Latin America marks a big milestone in strengthening how we go to market globally, function as one staff, and ship for our prospects and companions.”
“Main our cell enterprise has been an extremely rewarding expertise, and I’m pleased with Motorola’s momentum. I’m energized by the alternatives forward and to see the place we will take our firm subsequent,” stated Sergio Buniac. “With AI shifting into real-world deployment, prospects anticipate outcomes. A robust basis, full stack portfolio and international attain set us aside, enabling us to speed up Lenovo progress within the area and proceed delivering significant experiences to our prospects.”
Lenovo will proceed to leverage the robust basis of the Motorola model to proceed elevating Lenovo’s distinctive ecosystem throughout the trade’s widest portfolio. As AI’s impression grows exponentially, smartphones are crucial to our AI ecosystem benefit, Lenovo is worked up to carry on a brand new Motorola President to steer the corporate via the AI period whereas championing innovation that builds our smartphone management worldwide.
About Sergio Buniac
Sergio was appointed Lenovo Cellular Enterprise senior vp and Motorola president in February 2018. Motorola skilled its most vital turnaround beneath Sergio’s management. Inside two quarters of taking over the Motorola President position, Sergio led Motorola to breakeven profitability, and inside a yr, the enterprise was breakeven in each geography. Below his management, Motorola diminished product growth cycle time by almost 30%, whereas bettering high quality and reaching the bottom guarantee charges for the reason that Lenovo acquisition. He additionally helped the model reclaim its DNA of iconic design and brave innovation, and reinvigorated the model’s premium franchises, which now account for 40% of Motorola income. Sergio ushered in an period of life-style tech for Motorola, with partnerships like Pantone, Bose, and Swarovski, whereas additionally spearheading AI smartphone developments. Previous to his international position, Sergio held numerous management roles inside the firm, together with GM of Motorola Latin America, the place he led enterprise technique and operations within the area.
