Hello, we’re Lusion. We’re a digital manufacturing studio primarily based in Bristol making interactive web sites, actual time visuals, and digital work that normally finally ends up being extra formidable than it in all probability must be.
We like constructing issues from scratch. Not as a result of it sounds good on a case research, however as a result of the most effective concepts normally crumble the second you pressure them right into a template. So each undertaking will get its personal system, its personal logic, and its personal flavour.
A few of our work is polished and cinematic. A few of it’s bizarre on objective. Most of it sits someplace within the center.
Our Journey
Lusion was based by Edan Kwan in 2017. Initially from Hong Kong, Edan first pursued a profession in music earlier than realising it was not the correct path for him. He then taught himself design and coding, which led to a number of years of freelancing, a job at an company in New York, and finally a return to unbiased apply.
Our studio web site gained Website of the Yr from FWA, Awwwards and CSSDA.
Lusion grew from a need to construct one thing significant, a studio outlined by craft, curiosity, and a spotlight to element. Over time, now we have had the prospect to collaborate with world manufacturers together with Coca-Cola, Porsche, Max Mara, and Google. Our work has been recognised with honours from Cannes Lions, D&AD, Webby Awards, Awwwards, FWA and extra.
Showcase
Oryzo AI
What: Oryzo AI is Lusion’s satirical launch marketing campaign for a fictional product from the AI period: a cork coaster introduced with premium manufacturing high quality and full seriousness. It’s each a playful inventive experiment and a showcase of the design, movement, and digital craft we carry to shopper work.
Why / How: We created Oryzo AI to see how far an deliberately absurd concept may go when handled with actual craft. Relatively than making it a one off visible joke, we constructed it as a totally realised marketing campaign world, turning a easy cork coaster into the centrepiece of a premium AI product launch. This gave us the prospect to mix immersive net design, 3D manufacturing, movement, satire, and supporting content material throughout social posts, founder video, Product Hunt, and open-weight GitHub web page, all executed with the identical stage of care we might carry to an actual model story.
Porsche: Dream Machine
What: Porsche: Dream Machine is a brief CG movie created by Lusion for Wallpaper* and Porsche GB. Utilizing generative imagery, movement design, and a dreamlike visible language, the movie explores the emotional and inventive journey behind Ferry Porsche’s authentic imaginative and prescient. What made the undertaking particularly significant for us was not solely the result, but additionally the method: getting into an unfamiliar medium, trusting our instincts, and making use of our immersive digital pondering to a totally new format. It grew to become a undertaking about inventive ambition in each sense, each Porsche’s and our personal.
Why / How: The undertaking started when Wallpaper* approached us and related us with Porsche GB, who had seen potential in our immersive digital R&D work, particularly the experimental spirit behind Infinite Passerella. They got here to us with a really completely different problem: to create a 2 – 3 minute CG quick movie impressed by Ferry Porsche’s dream of constructing the primary Porsche sports activities automotive.
The reality is, we had by no means made a movie like this earlier than. However the alternative felt too particular to disregard, so we stated sure and figured it out via making. Over an intense 3 week manufacturing, we discovered, designed, and inbuilt parallel, translating Porsche’s “Pushed by Desires” ethos into a visible journey that moved from abstraction and creativeness in direction of the silhouette of the unique 356. The ultimate piece was later featured by Wallpaper*, printed via Porsche channels, and proven publicly at Outernet London.
My Little Storybook
What: My Little Storybook is a self initiated interactive story by Lusion a couple of hen household crossing a river. Created as an inner R&D undertaking, it combines WebGL, handcrafted 3D environments, and illustrated animation to create a playful digital guide expertise. What started as a month-to-month experiment grew to become certainly one of our most celebrated inner items, displaying how technical exploration and easy storytelling can come collectively in a approach that feels each charming and memorable.
Why / How: My Little Storybook was a part of our month-to-month experiment sequence at Lusion, the place we created small inner tasks that allowed us to check concepts rapidly. For this piece, we needed to make a storytelling expertise that felt mild, crafted, and emotionally pushed. Impressed by Japanese anime, the undertaking gave us a chance to step away from the extra photoreal, business aesthetic we frequently work with and discover a extra stylised visible language via hand constructed 3D property, drawn animation, and interactive storytelling. With solely a month to make it, the undertaking grew to become a compact however formidable take a look at of how far we may push story and ambiance on the net.
Tradition & Group
We’re an in depth knit group, which permits us to remain near the work, preserve communication easy and efficient, and provides each undertaking the eye it deserves.
Alongside shopper work, we make investments time in inner tasks via Lusion Labs. Tasks like Oryzo AI and My Little Storybook give us area to check concepts, develop new expertise, and experiment creatively. That mindset is a giant a part of how we develop as a group, and it continues to draw individuals who need to continue to learn and making considerate, formidable work.
