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Wednesday, August 5, 2026

‘RAMageddon’: is the period of low-cost telephones and laptops over? | Expertise sector


The tip of a budget laptop computer, the discount telephone and inexpensive video games consoles could also be on the horizon. Not as a result of new fashions are extra hi-tech, however as a result of the price of laptop parts has shot up.

Just lately, the largest producers of laptops and telephones, together with Microsoft, Samsung and Dell, began placing up costs and pulling cheaper fashions – which goes to make discovering price range telephones and laptops underneath £400 a lot tougher.

The foundation trigger is a scarcity of reminiscence chips which the tech press has dubbed “RAMageddon”. However it isn’t a battle or lack of supplies inflicting the scarcity, it’s the development of synthetic intelligence (AI) and the datacentres the know-how depends on.

Reminiscence chips are essential to simply about each trendy piece of electronics and are additionally utilized in different essential parts resembling graphics playing cards, making a knock-on impact.

The analyst agency TrendForce estimates costs for mainstream laptops sometimes costing about $900 (£667) may enhance by as a lot as 40% in 2026 owing to the reminiscence chip scarcity and rising price of different elements.

Large investments into AI have led to an enormous growth of server farms, huge banks of computer systems stuffed with giant quantities of high-end reminiscence chips. That has sucked up not solely the world’s present provide, however its manufacturing capability for a number of years, making a dramatic scarcity of reminiscence and driving up the price of different electronics.

Reminiscence chips, also referred to as Ram, which stands for random entry reminiscence, are a vital part of nearly each trendy piece of electronics. {Photograph}: Lysenko Andrii/Shutterstock

If that wasn’t dangerous sufficient, the availability of flash storage chips utilized in SSDs (strong state drives) has been constrained as producers have switched to producing higher-margin reminiscence chips for AI. The availability of lower-end processors has additionally taken a success as producers have switched manufacturing to high-end chips to fulfill the demand for AI-related work.

Because the margins on cheaper laptops, telephones and different electronics are smaller, they’re prone to be those dealing with the biggest will increase in value. Some analysts say reminiscence accounts for 30% of the price of a price range smartphone and 23% of an entry-level laptop computer, which suggests many price range fashions could now not be viable to make.

“This sharp enhance removes distributors’ capability to soak up prices, making low-margin entry-level laptops non-viable. Finally, we anticipate the sub-$500 (£370) entry-level PC phase will disappear by 2028,” stated Ranjit Atwal, senior director analyst at analysis agency Gartner.

Rising costs

Some electronics producers noticed the chip shortages taking place and stockpiled essential parts in an effort to journey out the worth will increase. Others have dealt with rising prices by phasing out lower-spec machines, in impact growing the beginning value.

Apple, as an example, elevated the beginning price of its fashionable MacBook Air laptop computer by £100 whereas doubling its minimal storage. Microsoft phased out lower-end fashions of its Floor computer systems whereas additionally including £170-£200, relying on mannequin, to the beginning value. Dell, Lenovo, Framework and different PC producers have additionally raised costs.

Sony elevated the worth of the PS5 by £90 from 2 April. {Photograph}: Hollandse Hoogte/Rex/Shutterstock

Sony raised the value of the PS5 by £90 on 2 April and is reportedly contemplating delaying its successor, whereas Microsoft elevated the worth of an Xbox final 12 months by £20 to £50 (relying on mannequin). Meta added £30 to the price of its Quest 3S VR headset on 19 April and Samsung just lately upped the worth of some smartphone fashions, such because the 512GB S25 Edge, by £50. A number of different smartphone producers have warned of value rises this 12 months.

The right way to keep away from RAMageddon

Datacentre builders and AI firms have signed agreements with suppliers to purchase chips for not less than the following few years, with as little as 60% of the demand for the prone to be met, in keeping with some estimates.

The primary reminiscence makers, Samsung, SK Hynix and Micron, are constructing further manufacturing capability however most gained’t be up and operating till 2027 on the earliest. SK Hynix expects the present scarcity to proceed till 2030.

Meaning the worth stress on reminiscence provides shouldn’t be going to ease any time quickly.

Refurbished electronics are , cheaper choice that’s higher for the planet. {Photograph}: Samuel Gibbs/The Guardian

Should you plan to exchange one thing it could be sensible to do it sooner quite than later.

It’s also value older fashions which will nonetheless be on sale, which had been manufactured earlier than the elevated reminiscence prices started to chunk. Nonetheless, remember that they might be artificially elevated in value as retailers try and benefit from the state of affairs.

Refurbished electronics are , cheaper choice that’s higher for the planet. Their costs might also enhance as a consequence of rising residual worth, however doubtless to not the extent of latest gadgets. Or you may attempt to restore yours quite than substitute it.



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