Abhishek Jha is a contract designer and coder based mostly in Delhi, presently holding probably the most Web site of the Day awards on Awwwards from India. His work blends intuition-driven aesthetics with meticulous craft, dropped at life by way of code.
Beginnings
Since highschool, I’ve been fascinated by coding. The concept of speaking to computer systems and getting them to reply felt magical. Whereas exploring code, I stumbled upon UI/UX. Again then, it wasn’t as broadly talked about as it’s now. Sooner or later I landed on Awwwards and found the work of wonderful people and businesses. That second modified every thing.
“My thoughts was blown by seeing what was potential when code and design come collectively,” I bear in mind. “That was the day I made a decision to take design significantly and learn to deliver it to life with code.”
In 2018 and 2019, sources have been scarce, so I taught myself every thing by doing.. With every undertaking, I pushed myself to strive one thing completely different, to study a brand new trick or expertise. Codrops was at all times my go-to, and I’ve immense respect for the platform and what it has given the neighborhood.
Rising as a Designer and Developer
Once I began, I used to be very process-obsessed. I believed that if I had a stable construction, issues would fall into place. Over time, I spotted that an excessive amount of structuring is usually a blocker. Now, I preserve processes primarily for shopper communication, however I don’t allow them to management me. A course of ought to provide you with an preliminary enhance, not prohibit you the whole approach.
I additionally imagine that artwork inevitably influences design. You possibly can’t separate your craft from your self. It is going to at all times carry hints of your perspective and experiences. There was a time when design was marketed as a purely “goal” enterprise device, however at the moment most flows and person journeys have change into so standardized that the actual differentiator is the human contact, the inventive imprint every designer brings.
I don’t see design and growth as two separate disciplines. For me, they’re completely different components of the identical bridge. Fairly often, whereas creating one thing, I find yourself altering the design. It’s all one course of, simply expressed by way of completely different mediums.
And above all, I imagine in storytelling. Used properly, it could elevate an internet site in a approach nothing else can. Tales are what folks join with, and they’re what go away a long-lasting impression.
Newest Work
Nuraform
The primary is Nuraform, my greatest leap into product constructing. It began as my first try at fixing an issue I personally confronted. Kinds at all times appeared boring and uninspiring to me, and I needed to alter that. I imagined types that would really feel alive, adaptive, and conversational. What started as an experiment became a full SaaS product, and on its preliminary launch it positioned #2 Product of the Day on Product Hunt at launch. That have taught me a lot — not nearly design and growth, however about constructing options that different folks truly need to use.
Portfolio 2025
The second is my 2025 portfolio, which I see much less as a showcase and extra as a type of self-expression and experimentation. Actually, after I design my portfolios, the one particular person I’m making an attempt to impress is myself. It seems like a private pageant — a celebration of progress, an opportunity to strive new methods, and a reminder of how far I’ve come. Each rebuild is each a milestone and a playground. That is the primary folio which makes use of webgl and three.js
Evok
After which there’s Evok, one among my most up-to-date works. With new tasks, I at all times attempt to collaborate with completely different builders and inventive skills, giving them tasks which might be really worthy of being portfolio items themselves. Evok was a kind of collaborations, with Victor dealing with the event half. The purpose was easy: to create an emotionally charged expertise that each challenged us and gave us one thing we may very well be proud to indicate.
Frank’s
Frank’s was a singular undertaking for me. I labored on branding and the web site for a smash burger model from Germany. With this one I needed to strive one thing completely different from my regular aesthetics, shiny colours, poppy type and lovable stickers made with AI.
Random Explorations
Every time I’m bored or need to strive a brand new aesthetic I simply create posters or random layouts like those under.
Inspirations
Companies like Locomotive, Burocratik, Energetic Principle, Exo Ape, and Zhenya Rynzhuk have been enormous inspirations for me. I additionally draw so much from exterior the design world. Album artwork, previous posters, and philosophy all feed into my perspective.
“Even when it doesn’t translate instantly into design selections, these influences form how I feel and what I discover.”
My Course of
I like my course of to be flowy, giving me traction initially with out locking me in. For a typical undertaking, I collect as many particulars as potential from the shopper and instantly begin moodboarding to seize their vibe. I’ll usually create posters to get typography, imagery, and format proper earlier than transferring to the location itself.
I place heavy emphasis on shopper expertise and construction, however I wish to preserve the design course of itself fluid.
From there, I refine the construction to verify we’re fixing the correct issues, usually with easy adjustments in format or hierarchy. If a shopper doesn’t have already got branding, I’ll create a tender model for them, as a result of with out it, creativity feels incomplete.
On the event aspect, I don’t normally code for purchasers. That’s reserved principally for my very own tasks and IPs. I want retaining the tech stack gentle. I nearly by no means use heavy frameworks for easy web sites. Astro works effectively for CMS wants, and for purchasers who need management I would use Webflow or Framer. However I personally really feel most at residence with customized code. No-code instruments will be helpful, however they usually really feel limiting and add pointless layers.
And one quirk of mine: I nearly at all times start by making posters. It helps me sense the aesthetic path earlier than diving into the web site.
Closing
Wanting again, my path has been outlined extra by curiosity than certainty. What excites me most isn’t having status or perfection, it’s the prospect to continue learning, to inform tales with design and code, and to create work that seems like an expression of who I’m. Over time I’ve realized that private tasks are your greatest belongings. Make your self your greatest shopper. Any time you spend on one thing you like is rarely wasted.
And bear in mind, nobody has all of it discovered. Don’t assume others have one thing you lack. the taking part in area has by no means been extra degree, and the one true differentiator is being your self. Work on what excites you, comply with your curiosity, and also you’ll discover a approach to conquer the world in your individual approach.
