Howdy Robo is a New York primarily based digital product design company that turns advanced know-how into intuitive, usable interfaces. We work with forward-thinking groups to create market-ready digital merchandise which might be straightforward to make use of and onerous to disregard.
Earlier this yr, the design staff at Howdy Robo determined to replace our model and web site web site to talk the language of our present shoppers — AI, house, aviation, and robotics — after realizing the outdated, “startup-y” look bought us brief.
The brand new design and duplicate showcase our potential to tame advanced methods with clear considering and exact interfaces, signaling to deep-tech groups that we perceive their world and may make their merchandise make sense.
We wished our web site to do solely 2 issues however effectively:
- Have the design language to enchantment to our current and new goal shoppers
- Most of our work just isn’t allowed to be shared. Our second purpose was to let design, movement and interplay give our guests a way of what we’re nice at.
Analysis
Earlier than we sketching a single display screen, our design lead on this mission Daria Krauskopf, did what we do earlier than we beginning any mission at Howdy Robo. She determined to speak with our clients. We requested each current shopper two questions:
- What do you assume we do?
- What’s one factor you assume we’re completely nice at?
The replies have been nearly word-for-word:
“You do wonderful product design—not loopy, unachievable imaginative and prescient design, and never MVPs both. You’re completely nice at taking advanced, technical methods and turning them into stunning interfaces that our customers really love to make use of.”
That turned the muse for a way we approached the brand new web site.
Design & Artwork Path
We love robots—and robotics evokes the whole lot we do. For the brand new web site, we moved away from gentle colours and rounded corners and leaned right into a extra hi-tech visible language: darkish backgrounds, skinny strains, sharper shapes. Daria wished the design to really feel extra exact, extra engineered—one thing that might resonate with the type of shoppers we work with in aviation, robotics, and protection. Each visible alternative was about readability, management, and intention.
Just a few boards from Howdy Robo new model, reimagined by our design Hanna Shpak
Animation and Interplay
All of our interface work is rooted in interplay and movement—as a result of real-world merchandise aren’t static. They all the time change and reply to customers enter and actions. We wished the location to mirror that. Not with flashy results or distracting transitions, however with simply sufficient refined animation to information, reply, and really feel alive. Every thing strikes with function—quiet, responsive, and clean.
Case Research
We didn’t need our case research to be only a scroll of fairly pictures. Each is constructed as a narrative—displaying not simply what we made, however the way it labored and why it mattered. We stroll by key options, the considering behind UX choices, and the issues we solved for every shopper. It’s much less about displaying off visuals, and extra about displaying how we expect.
Ultimate phrases
Ultimately, we received what we got down to construct: a clearer visible and verbal language that displays who we’re and who we work with. The positioning feels extra aligned with the complexity and ambition of our shoppers—and with the best way we method design: considerate, exact, and grounded in actual product work. It’s not making an attempt to impress with noise. It’s constructed to resonate with the type of groups who care about readability, methods, and getting issues proper.
Credit
Net designer: Daria Krauskopf
Model design: Hanna Shpak
UX design: Vlad Duhnov
Webflow improvement: Miron Umantsev
Design director: Shakir Dzheyranov
