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Monday, December 1, 2025

From a Founder’s Stressed Urge to a Rule-Breaking Studio: The Unfiltered Artistic Evolution of Zajno



Based mostly in Delaware, USA, we’re a digital design studio centered on breaking away from formulaic work. No templates or shortcuts—simply unconventional, rigorously crafted web sites and apps that mirror every mission’s character. Our work spans branding, web site and touchdown web page design, Webflow growth, UI/UX, movement graphics, 3D animation, illustrations, and sound design.

At Zajno, experimentation and exploration are a part of the method. Concepts are pushed, examined, and dropped at life with out pointless micromanagement. The objective is straightforward: create digital experiences that serve their function, problem expectations, and go properly past the usual.


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Our Journey

Zajno began with one easy factor—Sasha Turischev’s urge to create cool, unapologetically daring work. Sasha isn’t only a founder; he’s the sort of one who can flip a tough thought right into a imaginative and prescient and rally a crew round it. With a pointy eye for clear, significant design and a thoughts wired for fixing advanced issues, he constructed Zajno from the bottom up—not as an organization, however as a playground for large concepts. 

So we didn’t come collectively to play it protected—we got here collectively as a result of we have been uninterested in boring stuff. From day one, Zajno was constructed by individuals who wished to create cool sh*t solely, and that’s what formed not simply our values however our whole model.

9 years in the past, we stopped watching from the sidelines and began utilizing design as a strong device to talk to the world. What started as a small in-house crew rapidly grew right into a studio unafraid to interrupt guidelines, experiment wildly, and craft work that makes individuals really really feel one thing.

Quick ahead to immediately: 300+ tasks throughout biotech, fintech, environmental, AI, SaaS, and extra. Each is an opportunity to push boundaries, bend the same old, and show that digital experiences don’t need to be cookie-cutter—they are often alive, daring, and unforgettable.

Showcase

Movement.ed

Movement is an internet site that showcases how UI/UX animation can form the temper and character of a model. It’s constructed to show creators carry concepts to life via motion—turning static ideas into highly effective, emotional tales. Movement isn’t only a design layer; it’s a language that amplifies storytelling, evokes emotion, and builds unforgettable model identities. However to talk this language fluently, designers want a stable grasp of animation ideas and methods.

We observed a spot: most UI/UX designers weren’t considering in movement from the beginning. Their ideas typically needed to be reworked to suit animation. Realizing this was a shared ache level throughout the business, we determined to create a mission that will break down animation ideas in a easy, sensible manner.

The response was overwhelming. In simply six months, Movement collected a number of design awards, reached over 100,000 customers, and earned glowing suggestions from the group. That’s once we knew—we’d struck a chord.

7-year Journey

We took seven years of reminiscences, milestones, and reflections and turned them into a brand new web site—a digital time capsule showcasing the highlights of Zajno’s journey.

The problem was twofold: construct an expertise wealthy in interactive components and unconventional animations, and produce it to life with real-time 3D fashions utilizing Three.js. On high of that, we would have liked a storytelling strategy daring sufficient to relate our historical past in a manner that felt something however atypical.

The consequence? A web site that not solely received a number of design awards but additionally captured our story visually and emotionally—precisely the best way we envisioned it.

Optikka

OPTIKKA is a inventive orchestration platform that transforms conventional design workflows into clever, scalable programs. By combining Design-as-Code with agent-driven design, it empowers manufacturers to automate and speed up content material creation—sustaining model integrity whereas unlocking new income alternatives.

From the beginning, we constructed the idea round OPTIKKA’s core thought: a device that allows merchandise to generate advertising and marketing belongings in a number of codecs and manage them systematically utilizing AI. The moodboard drew inspiration from grids, libraries, archives, and folders—structured but versatile programs. To seize the platform’s dynamic stream, we layered in visible references like movement paths, tunnels, and waves.

Remodeling the location’s key animation turned one of many greatest challenges, pushing us to discover a very new growth strategy. The consequence paid off—our answer resonated with the design group, incomes a number of awards and glowing suggestions.

Light Rain

Light Rain is an AI-powered platform constructed for professionals who dwell and breathe communication—managers, crew leaders, and anybody whose work thrives on human connection.

The web site design pays homage to the early days of recent tech and leisure—when hip hop, cinema, and private computer systems have been rising facet by facet on the West Coast, from LA to SF and Vegas within the early ’80s. It’s a visible tribute to that daring, experimental period.

The hero part is the centerpiece: a charming water impact that embodies the mission’s identify, bringing the thought of Light Rain to life in an intuitive and immersive manner. To craft probably the most life like impact potential, we teamed up with inventive developer Andrew Encharm—and the consequence earned enthusiastic reward from each the group and the shopper.

Purchase

Purchase is a startup acquisition market designed to make connecting founders and patrons quick, easy, and seamless. Our collaboration began from the bottom up—we constructed a strong net software that unites startup sellers with patrons, and crafted a daring web site to showcase its worth to the world.

The result’s a streamlined market that removes the same old obstacles: no brokers, no charges, no pointless friction. What really units MicroAcquire aside is its capability to attach patrons and sellers anonymously—defending startups from market noise and making certain a easy, disruption-free acquisition course of.

Evergreen Theragnostics

Evergreen Theragnostics is a privately funded radiopharmaceutical firm with three core enterprise strains: contract growth and manufacturing, commercialization of proprietary merchandise, and a discovery crew centered on advancing radiopharmaceuticals for most cancers analysis and therapy.

Our objective was to design a clear, participating web site that clearly communicates these three pillars whereas reflecting Evergreen’s pioneering spirit in nuclear drugs. On the coronary heart of the design is a placing 3D animation—a visible centerpiece that captures the corporate’s progressive strategy.

Creating this animation was no small feat. It demanded not simply technical precision and medical understanding, but additionally sturdy storytelling to convey Evergreen’s mission in a manner that feels each clear and compelling.

Our Tradition

What makes us distinctive will not be our design experience, not our tech stack capabilities, not our illustration or easy movement design. And even not our communication expertise. It’s our individuals.  We’ve been an in-house crew from the very starting, and we’ve gone via lots collectively. We all know the worth of actual human connection. 

So two core ideas unite us:

Enjoyable is the important thing to happiness

We imagine openness and honesty are the inspiration for creating work that’s each stunning and significant. With out magnificence, what evokes others? With out which means, what’s the purpose? We’re right here to dwell, love, snicker, and share our free spirit with the world.

Folks over revenue

So right here’s the take care of Zajno: we expect persons are extra essential than income. Which means we’re all about taking good care of our staff, clients, and the group. We do that by ensuring our services are top-notch, being completely upfront about our enterprise dealings, and leaping on buyer suggestions and complaints ASAP. 



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