Hey there. My title is Julie Marting, and I’m a Paris-based designer. Specializing in idea, interactivity, and 3D, I’ve been engaged on these topics at Hervé Studio for a number of years now, with occasional freelance initiatives when one thing cool comes my means.
The kinds of initiatives I work on revolve round interactive and immersive experiences. From a touchdown web page with interactive parts to a digital immersive exhibition, or interactive person journeys inside purposes, my aim is to reinforce the person expertise by evoking feelings that encourage them to discover or use a service.
Featured work
Madbox
Madbox is a cell recreation writer creating enjoyable, small video games with easy gameplay that anybody can get pleasure from. Our mission was to create an internet site that mirrored their picture: playful, revolutionary, filled with references and surprises that delight customers, and in addition one that might make individuals wish to be a part of their crew. (And clearly, with a cell first strategy.)
If you’re curious, you may be intrigued by the hot-air balloon touring by way of the hero part: it takes you on a take a look at to see when you can be match to hitch the Madbox crew.
Private Notes
This was the primary mission I labored on once I joined Hervé in 2021, and it’s nonetheless considered one of my favorites. We had a lot enjoyable arising with ideas, interactions, animations, and easter eggs so as to add to this joyful design. It was a pleasure working with the purchasers, and a fantastic collaboration with the builders, who have been very proactive in making the expertise nearly as good as potential.
Fruitz
Fruitz is a French courting app that makes use of fruits to categorize what you’re in search of: one-night stands, informal matches, severe relationships… Whereas the service is barely obtainable by way of the app, the purchasers nonetheless needed a playful and interactive touchdown web page for curious guests. That’s the place our journey started!
To echo the tags and labels used on courting apps, we selected to discover an inventive course centered round stickers. This additionally allowed us to spotlight the puns that Fruitz loves to make use of in its communication campaigns.
Private Notes
This mission was a fantastic alternative to develop a brand new fashion for Fruitz’s communication, based mostly on their model pointers however with some freedom to discover playful new visuals. It’s additionally all the time attention-grabbing to give you an idea for a easy touchdown web page with restricted content material. It has to catch the attention and delight customers, with out being “an excessive amount of”.
LVMH, The Showroom
For the Vivatech occasion, the LVMH group wanted to create a digital showcase of its manufacturers’ newest improvements. On this event, I teamed up with Cosmic Shelter to create “The Showroom”, an immersive expertise the place you’ll be able to uncover the tales and the technological advances of the very best Maisons, by way of an imaginary world.
Private Notes
Except for the artwork course, which I actually loved, I discovered it very attention-grabbing to work as a freelancer for an additional digital company. Though we share related processes and strategies, everybody works otherwise, so it’s all the time instructive to alternate concepts. Working as a freelancer on a selected a part of a mission (on this case, 3D artwork course) and dealing as a designer inside a studio with a number of roles on the identical mission are two very totally different experiences, each of that are extremely enriching to discover.
365, A Yr Of Cartier
Yearly, Cartier publishes {a magazine} showcasing their key actions over the previous 12 months. For 2 years in a row, they requested us at Hervé Studio to create a digital model of the journal.
The aim was to convey collectively 29 articles throughout 6 chapters round a central navigation system, guaranteeing that customers wouldn’t miss something, and particularly the 6 immersive articles we developed additional.
Private Notes
The problem on this mission was the tight deadline in relation to the complexity of the experiments and the inventive intentions we needed to convey to them. We have been a small crew, so we needed to keep organized and work shortly, however ultimately it was an actual pleasure to see all these experiments come to life.
Lacoste
For the end-of-year celebrations, Lacoste needed to advertise the customization characteristic of their polo shirts. We have been requested at Hervé Studio to design a brief video highlighting this characteristic and its numerous prospects.
Private notes
This actually cool mission, regardless of its brief deadline, was a fantastic alternative to discover the physics results in Cinema 4D, which I wasn’t very aware of. It was vital to develop a storytelling strategy across the creation of a novel polo, and I’m happy with the end result we managed to realize for this two-week mission.
Background & Profession highlights
As interactive design is a current and area of interest subject, I started my research in graphic design with out figuring out it even existed. It was at Gobelins that I found and fell in love with this specialty, and I went on to enroll in a grasp’s diploma in interactive design. The principle power of this college was the sandwich course, which allowed me to start out my first job at a really younger age. After working for a bespoke industrial design studio, a ready-to-wear model, and a digital company, I lastly joined Hervé Studio over 4 years in the past.
We have been a small crew with a human spirit, which gave me the chance to shortly tackle tasks for initiatives of varied sizes.
We’ve grown and developed, profitable over new purchasers and new kinds of initiatives. We have been finally invited to provide a chat on the Paris Design Meetup organized by Algolia and Jitter, and later on the OFFF Vienna pageant. There, we shared our expertise on the next matter: “WebGL for Interactivity: From Idea to Manufacturing”. The concept was to demystify the usage of this know-how, spotlight the chances it opens up for designers, and clarify our workflow and collaboration with builders to maneuver ahead collectively on a shared mission.
Design Philosophy
I’m satisfied that on this overwhelming world, design can convey us which means and calm. In my strategy, I see it as a strategy to transport individuals right into a world past the peculiar. Immersing customers, capturing their consideration, and providing them a second of escape whereas conveying a message is what I aspire to.
Injecting which means into initiatives is a leitmotif. It’s clearly not sufficient to create one thing lovely; it’s about creating one thing tailored that holds which means for customers, purchasers, and ourselves.
Interactive design allows us to position the person on the middle of the expertise, making them an lively participant quite than only a reader of knowledge or a possible shopper. Furthermore, interactive design can typically evoke feelings and create lasting recollections. For these causes, this specialty appears like a robust medium for expression and alternate, as a result of that’s what it’s all about.
Instruments & Technics
- A pencil and a few paper: inherent to creation
- Figma: to collect and create
- Cinema 4D + Octane render: to let the magic occur
However I’d say the very best instrument is communication, inside the crew and with builders, to grasp how we are able to work higher collectively, which methods to make use of, and how one can obtain a smoother workflow and a shocking end result.
Inspiration
We’re fortunate to have many platforms to seek out inspiration at this time, however I’d say my foremost supply of inspiration comes from life itself, every little thing that crosses our path at any given second. Staying open to what surrounds us, observing, and focusing our consideration on issues that catch our eye or increase questions. It may be visible (static or transferring), a sensation, a sense, a second, an motion, an idea, a sentence, an thought, something we’re delicate to.
And if we get impressed by one thing and must take some notes or sketch it, irrespective of how correct the result’s, the vital factor is to catch the inspiration and discover throughout. Because of this I love to do some images in my spare time, or different accessible crafts like portray on objects, nude drawing periods, or creating little jewels out of nowhere. These actions are very invigorating and permit us to take a break from our hectic lives.
Future targets
My foremost aim is to lastly begin engaged on my portfolio. Like many designers, I’ve all the time postponed this second, counting on platforms like Behance to showcase my initiatives. However there comes a time when it’s vital to have an internet presence, knowledgeable storefront that evolves with us over time.
Last Ideas
Don’t pay an excessive amount of consideration to damaging minds. Consider in your self, follow what you want, discover and take a look at with out worrying about guidelines or expectations. Make errors and don’t blame your self for them. Quite the opposite, failures can typically result in good surprises, or no less than invaluable classes. Above all, take heed to your self and discover the fitting stability between creating and taking time to breathe. Having fun with your self is crucial.
Contact
Thanks very a lot on your studying, and be at liberty to succeed in out if considering something, I’d be glad to debate!
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