On this version of Designer Highlight, we’re excited to characteristic Artem Shcherban, a multidisciplinary digital designer and an Awwwards jury member based mostly in Aktobe, Kazakhstan. With a robust concentrate on performance, logical simplicity, and usefulness, Artem’s work stands out for its meticulous consideration to element and modern strategy to digital experiences. His philosophy revolves round systematization, engagement, and pushing the boundaries of digital aesthetics.
Take pleasure in this characteristic as Artem takes us by means of his journey, insights, and the design rules that form his work.
About
I’m a digital designer and an Awwwards jury member from Kazakhstan. I specialise in tasks of varied varieties, starting from well-thought-out and user-friendly interfaces to daring options and experimental mechanics.
My mission is to be a dependable companion for my shoppers, creating merchandise that not solely successfully remedy issues but additionally encourage and delight. I design web sites and interfaces and help with branding and different associated duties. With my deep technical experience, I discover unconventional options and take a complete strategy to tasks.
Featured Work
Listed below are a few of my favourite not too long ago accomplished tasks.
Christian Fleming
A undertaking for a famend costume designer from New York. The objective was to create a easy but extremely practical web site to showcase Christian’s work. The undertaking is at the moment in growth.
The principle problem was designing a single-page undertaking that might accommodate details about Christian, efficiency descriptions, visible content material, and opinions from well-known administrators and artwork figures. It additionally wanted to incorporate contact particulars and a portfolio of works. A key goal was to attenuate the variety of clicks required to entry content material and remove pointless display screen transitions.
GrønnHugge™
A big-scale, multifaceted undertaking created in collaboration with my good friend Andrey. The objective was not simply to develop particular person model components however to construct a whole imaginative and prescient, model platform, branding, identification, net presence, merchandise, and rather more from the bottom up.
We created every little thing—from the brand to all of the 3D instruments introduced within the case research. Our consideration to element was so meticulous that we developed distinctive options for every software, contemplating not solely packaging but additionally designing complete working programs—as an illustration, for the radio.
YAASBAE
A trendy undertaking for the YAASBAE clothes model. The first objective was to make an announcement and create an internet site as distinctive because the clothes itself. The model’s founder, who personally develops snug designs with unconventional options, needed this uniqueness to be mirrored within the net design.
We included quite a few unconventional animations and interactive components that not solely match seamlessly into the design but additionally improve the person expertise when deciding on clothes.
Victoria Gorska
A undertaking for a gifted videographer from Spain who creates beautiful video opinions of essentially the most unique and splendid properties. The first objective was to focus on the visible content material, emphasizing the aesthetics and ambiance of every house. Textual data is introduced concisely and intuitively to enrich the viewing expertise quite than distract from it.
Temporary Biography and Profession Highlights
From an early age, I used to be drawn to creativity. I spent my time drawing and animating, creating brief movies with compelling storylines. My dream was to grow to be an animator and produce fascinating animated movies to life.
Nevertheless, throughout my teenage years, whereas looking for my path, I needed to rethink my dream and select a extra sensible path—I started learning physics. I excelled in it, however I all the time felt that it wasn’t my true calling. After enrolling in a bachelor’s program in automation engineering, I spotted that I didn’t wish to spend my life doing mathematical and bodily calculations. That’s once I independently began learning design. Though I accomplished my engineering diploma, my ardour lay completely in design, specializing in comfort and aesthetics.
My engineering background gave me a deep understanding of the significance of even the smallest particulars in a undertaking, a scientific strategy to problem-solving, sturdy logical pondering, and the power to visualise complicated programs. This enables me to strategy design with meticulous consideration to element. I work on tasks comprehensively, aiming not solely to resolve rapid duties but additionally to anticipate future challenges that design can tackle.
Just lately, I grew to become a member of Awwwards and joined their jury. It’s a nice honor for me to be a part of such a prestigious and influential neighborhood, evaluating world-class work and contributing to the evolution of design. This achievement reinforces my perception that zeal and dedication can take you to heights you by no means imagined doable.
My Design Philosophy
Systematization
I consider in systematizing my strategy. I take the time to create structured processes for myself and my shoppers, making certain that every little thing runs easily. This enables me to obviously outline duties, set deadlines, and preserve effectivity all through each undertaking.
Engagement
I immerse myself absolutely in my work, all the time pondering a number of steps forward. I try to supply my shoppers not simply rapid options but additionally long-term methods that may evolve over time. This strategy showcases foresight and ensures that my designs stay adaptable and future-proof.
Listening and Compromise
For me, design is not only about aesthetics; it’s about performance, usability, and enterprise success. I make it a precedence to hearken to my shoppers, have interaction in direct conversations, and construct sturdy partnerships. Whereas I worth artistic expression, I additionally perceive the significance of compromise—generally, the most effective answer is the best one. My objective is all the time to attain outcomes that profit each the person and the enterprise.
Appropriateness
Each design determination I make is intentional. I purpose to create options which can be acceptable for the duty at hand, making certain they serve their objective successfully. I keep away from pointless complexity—simplicity and readability usually deliver extra worth than overcomplicated, impractical concepts.
Visible Experiments
Past shopper tasks, I like experimenting with design. These private tasks enable me to push boundaries, take dangers, and discover new artistic instructions with out limitations. They gas my ardour and assist me keep modern in my skilled work.
Inspiration
I discover inspiration in print media, together with articles, magazines, and extra. A particular place in my coronary heart belongs to vinyl information—their musical compositions and distinctive visible designs captivate me. Every artist brings a definite mixture of audio and visible artwork, making vinyl a captivating medium of artistic expression.
I additionally draw inspiration from on a regular basis life, consistently looking for fascinating varieties, textures, and concepts. My objective is to include distinctive bodily qualities into digital design whereas making certain that my work stays easy and intuitive for everybody.
Systematic Chaos Methodology
One of many working strategies I’ve been utilizing these days is what I name systematic chaos. This strategy entails producing numerous concepts, prototypes, and design ideas inside a particular time-frame. The secret is to keep away from filtering or rejecting concepts throughout this course of—simply create as a lot fascinating content material as doable. I additionally make transient annotations to seize the essence of every idea.
After taking a break, I revisit my concepts with contemporary eyes, combining and refining them into structured options. This technique helps systematize creativity and infrequently results in new tasks, inner pages, particular options, and rather more.
Instruments
I work with Figma, Photoshop, After Results, Blender, InDesign, and Webflow. At the moment, I’m shifting my focus towards animation to create richer, extra immersive visible experiences in my tasks.
Objectives
What do I purpose to attain sooner or later? I wish to push artistic boundaries—each in design and in life. I hope to construct significant connections with colleagues and shoppers whereas studying to stability work and private life extra successfully.
Journey can also be a serious objective of mine. Exploring completely different cultures and experiencing new environments will present contemporary views and inspiration for my work.
Last Ideas
Don’t Concern Errors.
Errors usually include destructive feelings, however they’re among the most respected experiences life can provide. Each failure is a lesson, and each experiment is a chance for progress. Don’t be afraid to attempt new issues—who is aware of, a single step ahead would possibly redefine your journey, marking a transparent “earlier than” and “after” in your life.
