Meet Andrea Jelić, an award-winning unbiased net designer and artwork director from Croatia, whose type is recognizable for her distinctive use of typography, seamlessly mixing performance and aesthetics in her net and branding initiatives.
Along with efficiently working with shoppers throughout numerous industries, Andrea affords a design course on Domestika centered on creating portfolios and selling work on-line. She additionally strives to teach and help creatives getting into the freelance world by writing and chatting with designers in the beginning of their careers.
Featured Work
Askonas Holt
With a historical past spanning over a century, Askonas Holt is without doubt one of the world’s main arts administration corporations, specializing in classical music. I collaborated with Seemingly Story to revitalize their model id, overhaul their social media presence, and create a brand new web site that elegantly showcases their spectacular roster of artists and musicians whereas highlighting their wealthy historical past.
Our Revolution
Artwork path/net design challenge I did along with Seemingly Story. Our Revolution is an unbiased artistic company primarily based in Sydney, Australia. Their focus is on offering high-end client branding and packaging design to a various vary of shoppers. We created a cool and trendy net expertise the place we highlighted the nice work that they do. As at all times, the main target was on typography and a balanced structure, emphasizing their model visuals. The web site acquired a number of awards from Awwwards and CSSDA.
Bertch Capital
Bertch Capital is a boutique funding agency primarily based within the western United States. Searching for to reinvigorate their model and restructure their digital presence, they approached us with a quick to encapsulate their historical past, values, and dedication to conservation and sustainability. The web site was created along with Seemingly Story and has acquired SOTD and DEV awards from Awwwards.
Mild Manufacturing facility
Challenge and collaboration I did with Joseph Berry. Mild Manufacturing facility is a full-service video manufacturing home bringing concepts of all styles and sizes to life. We teamed as much as create the model id, emblem, and web site; I dealt with the design whereas Joseph did the event. With a robust emphasis on neon colours, daring typography, and impactful animations, the challenge achieved nice outcomes, receiving a number of awards. The web site acquired a number of awards from Awwwards and CSSDA.
Tattoo Rroom
Net design challenge I did for a tattoo studio primarily based in Zagreb, Croatia. We collaborated on artwork path for the picture shoot, video, and picture supplies, which I used as the inspiration for the design path. The primary function of the web site is to showcase their unbelievable tattooing experience, show their previous work by means of images, and function an informational platform for future consumer bookings. The second part of the web site was to additionally create a store expertise for collaborations and their very own restricted collections of assorted gadgets (t-shirts, mugs, baggage, and many others.). The web site acquired a number of awards from CSSDA.
LOKOMOTIVA
I just lately had the chance to collaborate with Lana Puljić, a proficient dressmaker from Croatia, on a challenge for her model, Lokomotiva. The result’s a modern and trendy e-commerce platform that gives a seamless buying expertise, permitting customers to completely immerse themselves within the model. By combining clear, minimalist design ideas with daring accents of pink, I used to be in a position to craft a fascinating and memorable model journey all through the web site. The result’s a visually hanging and user-friendly platform that actually displays the essence of Lokomotiva.
Model Society
Model Society is a strategic design studio primarily based in Melbourne, Australia. Following a rebrand in 2023, along with Seemingly Story, we created a brand new web site that focuses on showcasing their work and highlighting their distinctive design method. The design emphasizes daring typography and a clear structure, offering a easy and simple solution to current their work.
Background
I’ve been working in design for the previous 5 years. For the reason that starting, I’ve at all times been unbiased, working largely in net and model areas. For the previous 12 months, I’ve additionally been working as a part-time design director at Brandbeet, which was an ideal expertise. Now, I’m again to unbiased work, focusing totally on net initiatives, which I’d say is my ardour. In addition to design, I do images and prefer to mix these two professions once I can. Basically, I consider that understanding and dealing in several artistic areas makes it simpler to grasp complete initiatives and their execution.
Design Philosophy
I like to think about design as a means of merging data, analysis, creativity, and expertise. With every challenge, we be taught a lot, and each a part of the expertise—each good and dangerous—contributes to higher success within the subsequent challenge. For designers, particularly freelancers, it’s essential to not solely be good designers but in addition good managers. As a baseline for any good work, I prefer to maintain it easy: perceive the shoppers, preserve nice communication with them, and supply the worth they’re in search of.
Instruments and Methods
For instruments, I at all times use Figma for design and Adobe Photoshop for mockups. I additionally use MidJourney for AI-generated photographs and ChatGPT once I want placeholder content material for initiatives. For smaller animations, I exploit Jitter or Precept, or generally simply Figma Prototype for web sites.
Inspiration
My work is impressed by style, structure, and music, but in addition by all the pieces I encounter day by day. Surrounding myself with inspiring folks, lovely interiors, and good visible content material on digital platforms makes discovering inspiration straightforward and important. I additionally learn design books for inspiration or take heed to podcasts associated to design, enterprise, or private improvement.
Future Objectives
I normally don’t set huge objectives, as I are typically fairly spontaneous relating to choices and accepting new alternatives. At present, I’m comfortable to be again to freelancing and really feel motivated to ship nice initiatives and collaborations. I get pleasure from working with totally different folks and shoppers. I see myself specializing in net work—particularly artistic web sites and e-commerce. As well as, I need to proceed inspiring younger creatives and serving to them obtain nice outcomes, so I’ll maintain writing about my course of and experiences.
Remaining Ideas
I’d at all times say to stay to what conjures up you and work with individuals who have a constructive perspective, making it simpler to benefit from the work and the method. Use experiences that weren’t nice as examples of how issues shouldn’t be, and be taught from them for the following alternative. Each expertise, each good and dangerous, brings new classes. There’s area for everybody on this business, so don’t view it as competitors—see it as your private journey. Don’t be obsessive about the aim; benefit from the course of, and the objectives and achievements will naturally observe.
