Andrea Binski is the co-founder and artwork director of UNIKO™, an award-winning design studio acknowledged for its progressive method to branding and web site design. Headquartered in London and Miami, UNIKO™ blends minimalist aesthetics with practical, results-driven design. Andrea collaborates with visionary founders to construct a popularity for delivering impactful digital options that drive enterprise development and guarantee lasting success on a world scale.
Featured Work
I’m excited to share a few of our favourite initiatives from this yr! Whereas just a few are nonetheless of their ultimate levels, they’re approaching the end line. As soon as launched, I’ll dive deeper into the insights and tales behind every one, sharing them throughout our media channels in 2025.
UNIKO™ Portfolio Web site
This yr, we devoted lots of time to our new portfolio web site. The initiatives you tackle for your self usually turn into essentially the most difficult. There’s no consumer to fulfill, simply your personal expectations, which frequently really feel just like the hardest customary. It’s a mixture of trouble and love. After numerous tweaks and loads of overthinking, I’m pleased with the way it’s shaping up. There are nonetheless just a few ending touches, like including testimonials and extra case research, however I’m excited to lastly share it with the world!
Spectrum Biotechnology
Considered one of my favourite initiatives this yr has been our first biotech web site redesign. We created a 3D visualization for example complicated storytelling and clarify neurobehavioral remedy. Spectrum Biotechnology is a pioneering biotech firm centered on cutting-edge ketamine and 5-HT2A therapies for psychological well being and substance use issues. The largest problem was designing a mind visible that felt scientifically grounded but approachable, not too practical or summary. After the modeling, we experimented with colour grading and textures and located a steadiness that match completely. This venture was a incredible alternative to push our inventive boundaries and uncover new capabilities.
BIG Vitality Group
We kicked off the yr with BIG Vitality Group, a venture that I really feel deeply related to. We labored on a full redesign to ascertain a powerful, cohesive on-line presence with a complicated company look. As a number one UK-based power procurement and consultancy agency, BIG Vitality Group wanted an expert web site that mirrored its core values and addressed the wants of its purchasers with a practical method. I led the branding and technique, whereas Kris and the group managed the web site, interactions, and Webflow improvement. Having full inventive freedom enabled us to ship a really premium product that we’re all pleased with.
NC-Training
I’m passionate in regards to the energy of training, which is why I’m excited to introduce NC-Training. The corporate offers top-tier mentorship and training for younger, aspiring soccer gamers and coaches throughout the UK. We partnered carefully with the founder to create a powerful, credible on-line presence designed to broaden their attain and safe partnerships with outstanding soccer golf equipment like FC Ajax, Dinamo Zagreb, Crimson Star, and others. The problem was to construct a model that not solely communicates key occasion particulars but additionally simplifies the registration course of, all whereas sustaining a contemporary, approachable, and progressive picture. The result’s an expert web site that showcases NC-Training’s experience and positively contributes to the event of the subsequent technology of soccer expertise.
Wandergates
I’m excited to share the inventive journey behind Wandergates™, a premium media manufacturing firm specializing in luxurious lodge and resort pictures and videography.
The venture started with designing the visible identification, a daring but refined emblem impressed by the golden ratio, that includes clear typography and a refined palm tree to seize the essence of luxurious journey. From there, we crafted a contemporary, user-centric web site with customized animations and micro-interactions that improve engagement with out overwhelming the consumer. Wandergates™ is a real murals, mixing sophistication with a contemporary, luxurious contact. I’m extremely pleased with the ultimate outcome.
The cherry on prime? Recognition from platforms like Awwwards, CSS Design Awards, CSS Mild, Orpetron, On-line Design Awards, and others. Whereas these honors are fantastic, seeing this venture shine as a jewel in our portfolio is the actual reward.
Atelier Structure Studio
Atelier is an architectural studio devoted to designing progressive, timeless areas that seamlessly join with the pure atmosphere, with a powerful give attention to sustainability.
We developed a complete model technique and constructed a user-friendly web site that enhances the studio’s on-line presence. The outcome? A practical web site that not solely showcases their beautiful visuals however can be optimized to enhance conversion charges.
PureFund Ventures
One other venture is in its early part, however as soon as once more, it’s pushing us to develop and discover new capabilities. PureFund Ventures, specializing in early-stage investments, focuses on frontier applied sciences in local weather tech, together with photo voltaic, electrical mobility, inexperienced metal, recycling, water tech, and sustainable meals and agriculture. Right here’s a sneak peek of a 3D video demo we created from scratch, showcasing the implications we’re already dealing with and presenting options via inexperienced initiatives that may assist decelerate our carbon footprint. I’m extremely pleased with this video explainer and might’t wait to finalize the venture and share extra.
Appellation Development Providers
This yr, I’ve loved designing huge, daring logos, and you may see that mirrored in our initiatives. I’ve at all times had a ardour for industrial design and manufacturing, so years in the past, whereas standing on the Panama Canal and watching the huge vessels go by, I noticed my dream of seeing my emblem on a container. With Appellation, I’m one step nearer to that imaginative and prescient.
Appellation Development Providers is a US-based union contractor and main supplier of piping options throughout a number of sectors. Engaged on this venture has been unbelievable. I’ve loved each second of collaborating with such a terrific consumer who trusted our choices. With the launch simply weeks away, we’re pleased with how every little thing has come collectively.
Evora – EV charger
Evora, a premium EV charger, remains to be within the early levels of the design course of, and we’re undecided it’s prepared for presentation but, however we’re excited to share the homepage idea for now. After finalizing the branding, we dove into web site creation. I’ve to say, this venture has actually sparked our inventive power. From the 3D product visualizations to drawing inspiration from main opponents within the auto trade, it’s introduced us even nearer as a group. There’s nonetheless lots of work forward, however right here’s a sneak peek. These are the sorts of initiatives I dream of engaged on – merchandise and firms which might be driving us towards a extra sustainable future.
Background
I started my profession as an unbiased branding and packaging designer over a decade in the past, working with purchasers globally with an opportunity to companion with well-known manufacturers like Daniel Wellington, GoDaddy, and PeerSpot. My work has been featured in a number of books and publications throughout the USA, UK, France, Japan, and China, which has been extremely rewarding.
My journey began in my early 20s whereas learning administration at college. I accomplished my research, however I used to be drawn to one thing extra inventive. I met my husband, Kris, again in highschool when he was already freelancing as a UI/UX designer. He inspired me to begin designing to earn some further earnings, so I took the plunge, initially beginning on Elance. After incomes my first five-figure earnings, I transitioned to full-time unbiased freelancing, working primarily with US and Australian purchasers. As our consumer base grew, Kris additionally noticed enormous success in his profession, and we step by step expanded to collaborate with bigger firms.
Probably the most defining years of my life was working on-line whereas touring the world. We loved the liberty of the digital nomad way of life, exploring over 30 international locations and dwelling in locations just like the USA, Mexico, Southeast Asia, and Panama. This journey stuffed our creativity and strengthened our dedication to constructing a balanced life and profession. After years of touring, we determined to cool down in Dubai, the place we’ve been for 5 years, and proper now, it’s a super base for our work and household life.
As a pure development, Kris and I based UNIKO™ in 2022 to make our partnership official in each life and enterprise. With all of the expertise we’ve gained collectively, we’ve accomplished over 300 initiatives, and our synergy as a group has been the important thing to our success. I’m excited to share my story, encourage others within the inventive trade to search out happiness, and let the precise alternatives observe.
Design Philosophy
I at all times give attention to the larger image, considering strategically about every resolution to make sure it aligns with a transparent goal and a backup plan. Realizing each the purpose and the trail to attain it’s important. My design type is a fusion of contemporary components with a traditional contact, making certain we don’t push our purchasers far out of their consolation zone. For me, enterprise targets, goal, and conversion at all times come first. It’s my function to outline the technique, conduct core analysis, and ship outcomes constructed to final.
There’s nothing fairly like seeing your work in the actual world. This yr, whereas within the shopping center at The Palm Island in Dubai, I noticed a emblem I designed years in the past, a reminder of the lasting influence of making one thing that endures. That’s the distinction between designing for traits and crafting one thing timeless. When a design is practical and really helps a enterprise, it doesn’t must be reinvented; it stands as an enduring legacy. Expertise is the important thing to creating that occur.
Instruments and Methods
On the subject of instruments, I take advantage of Figma for design work and Adobe Photoshop for creating mockups. Pinterest and varied award websites are my go-to for inspiration, and I’m continually taking images or screenshots at any time when I come throughout one thing that sparks creativity. I additionally use ChatGPT to generate placeholder content material when wanted, which is a big time-saver throughout initiatives. For venture administration, Trello retains every little thing organized, whereas Slack ensures easy communication inside our group. In fact, there are numerous different instruments I take advantage of, however these are the important thing ones that assist streamline each my workflow and inventive course of.
Inspiration
Journey is my best supply of inspiration. I like refreshing my thoughts by immersing in new cultures, exploring totally different international locations, and tasting new cuisines. Kris shares my ardour via his love for pictures, making us a terrific group once more on our inventive journeys. Generally, we even mix enterprise with pleasure, working with a number of the world’s main luxurious resorts like St. Regis, Rosewood, Alila, Anantara, and others. These alternatives not solely broaden our creativity but additionally permit us to introduce our daughter to the pure beauties of our world. Past journey, I discover inspiration in artwork galleries, trade occasions, and awards, particularly right here in Dubai, the place well-known manufacturers continually spark new concepts.
Future Targets
UNIKO™ is slowly rising its on-line presence, which is thrilling for us. We’ve been out there for 2 years however actually solely started working as a full-fledged firm final yr, so in some ways, it nonetheless appears like the start. This yr introduced us unbelievable alternatives, and I’m actually grateful for the purchasers who selected UNIKO™ as their trusted companion. Though we’ve had some shut calls with main company purchasers and authorities tenders that didn’t pan out, it’s all a part of the journey. My imaginative and prescient is to proceed collaborating with forward-thinking leaders, creating designs that not solely drive development but additionally really resonate with customers, serving to to ascertain UNIKO™ as a acknowledged title within the design trade. After years of expertise, I do know this imaginative and prescient is feasible, but it surely requires persistence and plenty of exhausting work.
I’m additionally obsessed with supporting sustainable and inexperienced initiatives. Partnering with eco-focused organizations is one thing I’d like to discover additional as we carve out a distinct segment on this space. It’s a daring and considerably dangerous course, however as dad and mom, we really feel liable for making a constructive influence. I consider design has the facility to create significant change, particularly when it’s used for a better goal.
Last Ideas
The very best recommendation I may give the subsequent technology is to carry onto the motto: “Don’t hand over.” For those who really love what you do, be current, ready to evolve, and embrace change. Your type, imaginative and prescient, and perspective will shift as you develop, and that’s a part of the journey. You’ll discover that with each new talent, you’re able to greater than you ever imagined. Simply don’t hand over.
The trail to success isn’t straightforward. It’s crammed with challenges each in your profession and private life. Generally, folks received’t perceive the sacrifices you make, the late nights, or missed occasions, all in pursuit of your dream. Encompass your self with those that genuinely assist you, and distance your self from those that doubt your imaginative and prescient. You’ll face inventive blocks, however don’t fear, that’s regular. Step away, reset, and also you’ll end up again within the stream, able to dive into your subsequent huge venture.
