Lenovo as we speak introduced that Pascal Bourguet, Vice President of Gross sales Technique and Channel Chief for Worldwide Markets; Wade McFarland, Vice President and North America Channel Chief; and Craig Taylor, Senior Director and Canada Channel Chief, have been chosen by CRN®, a model of The Channel Firm, for inclusion on the distinguished 2026 CRN® Channel Chiefs listing. This annual recognition honors IT vendor and distribution executives who’re shaping channel technique and driving innovation and partnership throughout the trade.
As well as, Bourguet and McFarland had been named to CRN®’s 2026 listing of the 50 Most Influential Channel Chiefs, an elite subset of the Channel Chiefs listing that acknowledges leaders whose imaginative and prescient, affect, and measurable affect proceed to form the way forward for the IT channel.
That partner-focused imaginative and prescient aligns carefully with Lenovo’s broader management perspective. In CRN’s latest 2026 CEO Outlook, Lenovo Chairman and CEO Yuanqing Yang highlighted Hybrid AI as essentially the most transformative market alternative for Lenovo and its channel companions, setting the course that Lenovo’s world channel leaders are serving to deliver to life by the Lenovo 360 framework.
Pascal Bourguet
As Vice President of Gross sales Technique and Channel Chief for Worldwide Markets, Bourguet continues to advance Lenovo’s world channel technique, with a give attention to enabling partner-led development throughout Lenovo’s full portfolio of units, infrastructure, and companies. Over the previous 12 months, Bourguet led the worldwide growth of the Lenovo 360 world accomplice framework, launching new accomplice pathways and simplifying incentive frameworks to speed up specialization throughout AI, companies, and sustainability.
Underneath his management, Lenovo expanded accomplice certifications and accreditations to greater than 71,000 globally, with 72% targeted on non-PC options, supporting diversification and services-led development. Bourguet additionally helped scale Lenovo 360 Circle, Lenovo’s sustainability-focused accomplice group, to greater than 700 lively companions, and supported the second Lenovo 360 Circle Summit, which earned CRN’s Greatest Worth Chain Initiative Award.
Moreover, Bourguet led the growth of Lenovo 360 for MSPs, opening new routes to market and strengthening managed service capabilities, driving $100 million in new pipeline and reinforcing Lenovo’s place as a trusted, channel-centric chief.
Wade McFarland
As Vice President and North America Channel Chief, McFarland is dedicated to advancing Lenovo’s folks‑first, accomplice‑centric channel technique. In his position, Wade leads the One Lenovo mission throughout all segments, fostering a trusted ecosystem constructed on collaboration, consistency, and shared success.
Over the previous 12 months, Wade partnered carefully throughout the group to spend money on Lenovo’s folks and tradition, whereas increasing coaching and enablement to raised help companions and their clients. Underneath his management, Lenovo accelerated its Lenovo 360 framework, equipping companions with the instruments and sources wanted to drive development throughout an more and more various options portfolio. North American companions elevated lively certifications, with greater than half targeted on non‑PC options, reflecting robust momentum past conventional classes.
In a flat to declining market, Lenovo gained share by working by its channel group, delivering premium‑to‑market efficiency and reinforcing lengthy‑time period accomplice profitability. Wade’s management continues to strengthen alignment, construct confidence, and create new alternatives for companions to develop alongside Lenovo.
Craig Taylor
As Senior Director and Canada Channel Chief, Taylor is acknowledged for his impactful management and dedication to constructing excessive‑efficiency channel organizations rooted in accountability, innovation, and belief. Craig has fostered a robust, folks‑first tradition that empowers groups and companions to exceed expectations whereas driving sustainable development.
Over the previous 12 months, Craig performed a key position in advancing the One Lenovo transformation in Canada, efficiently increasing the enterprise past PCs and accelerating development throughout infrastructure, companies, and options. His management helped strengthen the Canadian channel tradition, leading to improved accomplice Web Promoter Scores and deeper collaboration throughout the ecosystem. Craig additionally prioritized ESG initiatives, working carefully with companions to help Canada’s clients and communities.
Underneath his steerage, companions continued to learn from Lenovo 360, resulting in elevated accomplice certifications, larger adoption of Lenovo 360 instruments, and extra engagement in enablement and advertising and marketing packages that ship significant enterprise outcomes.
“These leaders exemplify Lenovo’s dedication to constructing a partner-first, globally aligned channel ecosystem,” stated Matt Zielinski, Govt Vice President and President of Worldwide Markets, Lenovo. “They’re instrumental in guaranteeing our companions have the instruments, readability, and adaptability to win, each as we speak and sooner or later, as we develop collectively throughout units, infrastructure, and companies.”
“Leaders acknowledged as CRN Channel Chiefs this 12 months have demonstrated unwavering dedication to their companions and the broader IT channel,” stated Jennifer Follett, Vice President, U.S. Content material, Govt Editor, CRN. “Their imaginative and prescient, ardour and drive for innovation proceed to form the way forward for our trade, and we’re proud to have a good time their achievements.”
CRN’s 2026 Channel Chiefs and 50 Most Influential Channel Chiefs lists might be featured within the February 2026 print subject of CRN® Journal and on-line starting February 2nd at www.CRN.com/ChannelChiefs.
