Lenovo Strengthens Strategic Dedication to the Kingdom of Saudi Arabia with Senior Management Appointments and Regional Headquarters in Riyadh

• New Head of Regional Headquarters to guide Operations in help of Imaginative and prescient 2030
• New Saudi Arabia management workforce hires to drive Lenovo progress within the Kingdom
• Regional Headquarters confirmed in Al Majdoul Tower, one among Riyadh’s most iconic buildings and rising innovation hub

Riyadh, Kingdom of Saudi Arabia – Lenovo right this moment introduced the appointment of its government management workforce for Saudi Arabia, marking a key milestone within the firm’s regional progress technique and its plans to ascertain Regional Headquarters (RHQ) in Riyadh. Set to be situated within the iconic Al Majdoul Tower, the RHQ highlights Lenovo’s long-term dedication to supporting Saudi Arabia’s Imaginative and prescient 2030 and advancing the Kingdom’s digital transformation and financial diversification agenda.

This announcement varieties a part of Lenovo’s strategic collaboration with ALAT, a Public Funding Fund (PIF)-owned firm, aimed toward accelerating Lenovo’s ongoing transformation and additional increasing its world manufacturing footprint. As a part of this collaboration, Lenovo and ALAT broke floor in February 2025 on a 200,000 sqm superior manufacturing facility within the “Riyadh Built-in” space of the town operated by Particular Built-in Logistics Zone (SILZ), which is predicted to start producing thousands and thousands of “Saudi Made” gadgets by 2026.

In parallel, Lenovo is progressing plans to ascertain its RHQ in Riyadh. The RHQ will help Lenovo’s broader regional technique, together with investments in a flagship retail house, VIP buyer middle, R&D, advertising and marketing, and strategic partnerships throughout Saudi Arabia. The headquarters will probably be within the prestigious Al Majdoul Tower which is already house to various PIF entities, authorities entities, and tech corporations.

Strategic Appointments to Drive Regional Progress

Lenovo has appointed Lawrence Yu as Head of Regional Headquarters, while Giovanni Di Filippo has been appointed as Vice President & Basic Supervisor for Lenovo Saudi Arabia, and Zoran Radumilo has been appointed Chief Expertise Officer (CTO) for Lenovo Saudi Arabia.

Mr. Lawrence Yu, who has labored for Lenovo for 15 years, performed a pivotal position within the completion of Lenovo’s strategic partnership with ALAT and the planning of the Riyadh manufacturing website. Beforehand serving as Basic Supervisor of Lenovo Retail Options globally, Mr. Yu led the division to record-breaking efficiency, reaching 40% annual income progress over 5 years. Below his management, the division additionally earned the celebrated Edison Award for Business Expertise, solely the second time in Lenovo’s historical past. Mr. Yu, who holds an MBA from Harvard Enterprise Faculty, has additionally labored intently with Lenovo’s Chairman and CEO throughout a transformative interval for the corporate, contributing to main strategic offers and world growth. In his present position, he oversees Lenovo’s regional headquarters and manufacturing milestones, driving the corporate’s footprint in alignment with Saudi Arabia’s industrial and digital ambitions.

Mr. Di Filippo assumes duty for all enterprise items inside Lenovo Saudi Arabia, together with the Clever Gadgets Group (IDG), Infrastructure Options Group (ISG), and Options & Companies Group (SSG). With a confirmed observe report as President of EMEA ISG, the place he led market share progress from 6% to 14%, Mr. Di Filippo will spearhead Lenovo’s hypergrowth technique within the Kingdom, fostering cross-portfolio synergies and advancing the corporate’s regional gross sales group.

Mr. Radumilo brings over 25 years of worldwide enterprise know-how management to his position as CTO. His experience spans AI, cloud, and software program options, with a powerful give attention to rising markets. Previous to becoming a member of Lenovo, he served as President of World Rising Markets and EMEA South & LATAM at industrial AI and software program firm IFS, contributing to the corporate’s progress from a USD 1 billion to USD 10 billion valuation. At Lenovo Saudi Arabia, Mr. Radumilo will lead sector-specific go-to-market methods throughout key verticals together with authorities entities, power, telecommunications, good cities, and monetary companies.

Establishing a Regional Hub for Innovation and Manufacturing

The management appointments coincide with Lenovo’s plans to ascertain regional headquarters in Riyadh. The RHQ will probably be situated in Al Majdoul Tower in Riyadh. The tower, recognized for its iconic structure and superior infrastructure, displays Lenovo’s dedication to operational excellence and innovation. Al Majdoul Tower is house to a number of PIF entities, in addition to the Ministry of Trade and Mineral Sources and Humain, inserting Lenovo on the middle of Saudi Arabia’s innovation and industrial transformation panorama. The headquarters not solely enhances Lenovo’s operational capabilities within the Kingdom, but in addition reinforces its dedication to Saudi Arabia’s Imaginative and prescient 2030 by fostering innovation, collaboration, and regional management from a central, future-ready location.

“The affirmation of Al Majdoul Tower as the long run location of Lenovo’s Regional Headquarters, alongside the appointment of our new government management workforce for Saudi Arabia and RHQ, marks a serious milestone in our regional technique,” stated Matt Dobrodziej, Senior Vice President & President, Lenovo EMEA. “By our strategic partnership with ALAT and funding in superior manufacturing, we’re proud to contribute to the Kingdom’s Imaginative and prescient 2030 by supporting industrial diversification, accelerating digital transformation, and enabling sustainable financial progress. Our initiatives in Saudi Arabia, together with the RHQ, flagship retail house, and the Riyadh-based manufacturing facility are projected to contribute as much as USD 10 billion to non-oil GDP by 2030, reinforcing our dedication to the Kingdom’s long-term growth.”