Lenovo has been named a Champion within the inaugural International Channel Management Matrix cementing its place as a worldwide chief in accomplice engagement, innovation, and sustainable channel development.
Canalys, a part of Omdia, acknowledged seven know-how distributors acknowledged seven know-how distributors with Champion standing for demonstrating excellent efficiency and management in world channel ecosystems, together with Lenovo alongside AWS, Dell, HPE, NetApp, Palo Alto Networks, and Schneider Electrical.
This primary world Matrix consolidates regional rankings from Asia Pacific, Europe Center East and Africa, and North America right into a single, worldwide evaluation of 24 main IT distributors. Distributors had been required to satisfy strong thresholds in world income and channel combine, demonstrating strategic scale and dedication to partner-led go-to-market fashions.
Sustained Associate Excellence
Lenovo’s constant management in delivering worthwhile development for companions via its globally built-in Lenovo 360 framework has unified the corporate’s portfolio and folks throughout units, infrastructure, providers, and options. With greater than ~80% of Lenovo’s business enterprise performed via companions, this recognition marks a pivotal second within the evolution of Lenovo’s channel-centric mannequin.
“Lenovo’s sturdy income development over the previous 12 months displays its dedication to a partner-first go-to-market technique, with over 90% of worldwide income generated via the channel and vital growth in infrastructure and options, now accounting for 46% of gross sales,” mentioned Alastair Edwards, Chief Analyst, Canalys (a part of Omdia). “Its concentrate on sustainability, modern accomplice packages like Lenovo 360 Circle, and tailor-made enablement for verticals similar to AI and Schooling, in addition to routes to market like MSPs, additional solidify its management and momentum within the channel.”
“Being named a worldwide Champion by Canalys is an incredible honor and validation of our partner-centric mindset,” mentioned Pascal Bourguet, Lenovo’s International Channel Chief. “We’ve made long-term investments in enabling accomplice success, from instruments that simplify promoting and enhance profitability to sustainability-focused initiatives like Lenovo 360 Circle. This award displays the dedication of our world channel groups and the belief of our companions.”
Enabling the Channel of the Future
The popularity comes at a time when channel ecosystems are adapting to fast shifts in AI, hybrid work, and sustainability priorities. Canalys acknowledged Champions for forward-looking methods and partner-centric fashions centered on co-selling, co-development, and co-delivery.
By means of Lenovo 360, companions profit from a unified platform to construct and ship options throughout buyer lifecycles, with added accelerators for as-a-service choices and sustainability-led innovation. Since its inception, the Lenovo 360 framework has tremendously simplified and diminished complexity of accomplice incentive packages by 63%, delivered greater than 57,000 certifications and 12,000 accomplice accreditations via ‘be taught and earn’ coaching alternatives, and enabled greater than 54 ready-to-deploy options for companions throughout 50 markets via the Lenovo 360 Options Hub.
Wanting forward, Lenovo is investing in AI-driven development throughout the channel with initiatives like Lenovo 360 for AI, that includes a devoted AI curriculum and instruments to assist companions construct and scale AI practices.
Methodology
The Canalys Channel Management Matrix is a complete evaluation framework that evaluates the channel efficiency of 24 IT distributors throughout all main applied sciences and areas assembly minimal income and channel share thresholds. It’s primarily based on their contribution to the worldwide accomplice ecosystem’s success.
This analysis depends on two major inputs:
- Analyst Evaluation: Professional scoring of distributors’ channel imaginative and prescient, program execution, M&A exercise, portfolio competitiveness, and channel initiatives
- Ecosystem Suggestions: Direct enter from the accomplice neighborhood via interviews and scores centered on enablement, gross sales engagement, and accomplice expertise metrics
