Backing Each Enterprise initiative pairs founders with mentorship, grants and AI-powered know-how – as a result of no small enterprise proprietor ought to construct alone.
Eva Longoria is able to be your “enterprise twin;” entrepreneurs worldwide can apply to be mentored straight by her. Purposes are actually open.
MORRISVILLE, N.C. – March 17, 2026 —Lenovo as we speak launches Backing Each Enterprise, a brand new international initiative designed to shut the help hole dealing with small companies. In partnership with actress, entrepreneur and investor Eva Longoria, founders all over the world can apply for grant funding, AI-enabled know-how and one-to-one mentorship, together with from Longoria herself.
Small and medium-sized companies gas the world’s financial system, representing roughly 90% of all companies, 70% of staff and 50% of worldwide GDP, in keeping with the World Financial Discussion board. Their impression is something however small, but many founders battle to entry the capital, know-how and strategic steerage wanted to thrive. Backing Each Enterprise goals to vary that by combining monetary help, significant peer connection and cutting-edge AI-powered know-how to assist founders develop and scale with confidence.
On the coronary heart of the initiative is a cross-border mentorship program known as Twinning which pairs small enterprise house owners throughout industries and geographies for one-to-one collaboration. Grounded in a easy concept — an issue shared is an issue halved — Twinning matches entrepreneurs dealing with related challenges, reworking isolation into collaboration and shared momentum. For a choose group of members, that twin will likely be Eva Longoria herself.
“Being an entrepreneur is likely one of the hardest, most daring issues you are able to do,” stated Eva Longoria, actress, producer, entrepreneur and Twinning international ambassador. “Each entrepreneur reaches moments the place they want they’d somebody who actually understands the burden of what they’re constructing. What I really like about Backing Each Enterprise is that it’s constructed on creating that connection and goes past offering know-how. It brings individuals collectively all over the world to share experiences, study from each other and develop. When entrepreneurs really feel supported, complete communities profit.”
Longoria, whose enterprise portfolio spans hospitality, media, sports activities possession and philanthropy, joins this system as an envoy and a fellow entrepreneur who understands firsthand the realities of scaling a enterprise. Longoria will function a mentor to chose founders, changing into the “anchor twin” in a world community constructed on shared ambition and lived expertise.
Whereas many small enterprise applications supply funding or networking alternatives, Backing Each Enterprise uniquely combines international peer-to-peer mentorship with hands-on AI enablement. Past offering know-how, this system will assist founders use AI in sensible ways in which matter – saving time on paperwork, sharpening advertising ways, understanding prospects and making smarter selections. Lenovo has spent many years constructing the instruments companies depend on day-after-day and this initiative turns that have into hands-on help for entrepreneurs who don’t have time to waste.
Small companies can apply for the prospect to be supported by Lenovo and obtain their very personal enterprise twin. Chosen members will obtain: a $10,000 grant, Lenovo AI-enabled know-how, 1:1 mentorship with Eva Longoria and their very personal enterprise twin who understands the realities of constructing a enterprise.
For founders able to scale, adapt and develop, the message is straightforward: you may be Eva Longoria’s enterprise twin.
By way of Backing Each Enterprise, Lenovo is constructing a world community the place entrepreneurs achieve the help, perspective and sensible instruments wanted to achieve an more and more advanced digital financial system.
“With Lenovo, small companies achieve greater than know-how, they achieve a associate who understands and is dedicated to their resilience, productiveness and future. We empower ambition and assist construct a stronger international neighborhood,” stated Emily Ketchen, Lenovo’s CMO & SVP for the Clever Gadgets Group and Worldwide Gross sales Markets. “Our Backing Each Enterprise international initiative provides small companies the instruments to deal with an more and more advanced digital world, connections to drive lasting worth and alternatives to study and scale for long run success.”
Moreover, the corporate is increasing its help for small companies on the native degree via an initiative known as The Progress Lab. This initiative convenes entrepreneurs in collaborative, domestically led periods that includes hands-on teaching, peer studying and AI-enabled instruments designed to handle real-world enterprise challenges.
Backing Each Enterprise builds on Lenovo’s long-standing dedication to small companies and represents the evolution of its Evolve Small initiative in North America into a world platform, constructed for sustained impression. By way of storytelling, mentorship and neighborhood engagement, Lenovo continues to strengthen its dedication to empowering entrepreneurs at each stage, all over the place.
Purposes are actually open to eligible small enterprise house owners in Japan, Mexico, United Kingdom and United States. Chosen members will likely be notified in Might 2026. For extra info on the official contest guidelines, FAQs, eligibility tips, program particulars or to use, go to http://www.lenovo.com/backing-every-business.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion income Fortune International 500 firm serving prospects in 180 markets all over the world. Centered on a daring imaginative and prescient to ship smarter know-how for all, we’re growing world-changing applied sciences that energy (via gadgets and infrastructure) and empower (via options, providers and software program) hundreds of thousands of shoppers day-after-day and collectively create a extra inclusive, reliable and sustainable digital society for everybody, all over the place. To search out out extra go to https://www.lenovo.com and browse concerning the newest information through our StoryHub.
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