Riyadh, Saudi Arabia – Official PC & Gaming {Hardware} associate of the Esports World Cup 2025 (EWC), Lenovo, is bringing its newest Legion gaming improvements on to followers on the event, with a premier sales space expertise at Riyadh’s Content material Creator Park. Positioned adjoining to the event’s important stage, Lenovo’s on-ground presence displays the model’s dedication to championing elite efficiency and inclusive gaming tradition.
Guests to the Lenovo sales space will get their hands-on the most recent Legion units – from the highly effective Legion 9i to immersive fan expertise zones that includes Legion notebooks. Lenovo’s full ecosystem of gaming options, together with notebooks, desktops, visuals, and equipment, shall be on show to showcase the last word in efficiency, cooling, and design. Players can even get the prospect to place the most recent Legion units to the take a look at in numerous tournaments on the sales space and stand to win prizes for topping the leaderboards.
Saudi Arabia’s funding in esports is a core a part of Imaginative and prescient 2030, which goals to diversify the economic system and increase the digital leisure sector. By means of initiatives such because the Esports World Cup Basis (EWCF), the Kingdom plans to generate over 39,000 gaming-related jobs and contribute greater than US$13 billion to nationwide GDP by 2030[1].
Lenovo’s strategic partnership and funding with Alat, a Public Funding Fund (PIF) firm, contains constructing a new manufacturing hub within the Kingdom the place they may produce hundreds of thousands of “Saudi Made” laptops and desktops (together with gaming units) a 12 months, in addition to servers. By localizing manufacturing and increasing improvements capabilities within the Kingdom, Lenovo and Alat will collectively speed up the event of a gaming and know-how ecosystems—creating high-skilled jobs, nurturing native esports expertise, and contributing to the Kingdom’s digital transformation objectives. The partnership, which was finalized in January 2025, aligns with Imaginative and prescient 2030’s goals and enhances Lenovo’s presence on the Esports World Cup 2025, the place the model is showcasing its Legion portfolio to empower Saudi avid gamers and reinforce the Kingdom’s emergence as a worldwide chief in esports and digital leisure.
“With almost 89% of the Kingdom’s inhabitants beneath the age of 35[2], Saudi youth are essential to shaping the way forward for this sector. Gaming and Esports resonate strongly with a era raised in a digital tradition. It’s inspiring to see Saudi youth embracing new alternatives, honing their abilities, and fascinating with a worldwide group,” mentioned Giovanni Di Filippo, Vice President & Common Supervisor, Saudi Arabia. “In Saudi Arabia, we’re dedicated to fostering an inclusive gaming ecosystem -one that empowers youth from all backgrounds by increasing entry to know-how and creating alternatives to thrive. The Esports World Cup is a celebration of this spirit, the place the most effective avid gamers compete on Lenovo Legion units and show that with the suitable instruments, something is feasible,” he added.
Celebrating Feminine Players with #HerLegion Clan
On the coronary heart of Lenovo’s sales space programming is the #HerLegion Clan: Inclusion Night time, a devoted night celebrating feminine avid gamers and fostering a extra inclusive gaming atmosphere. Executed in collaboration with Valar Membership, this activation aligns with Lenovo’s regional #HerLegion Clan inclusivity marketing campaign, empowering girls in gaming by community-driven initiatives and on-ground visibility.
Aligned with Imaginative and prescient 2030’s give attention to empowering girls, Saudi Arabia is taking measurable steps to extend feminine participation within the gaming business, with girls now accounting for 48% of avid gamers within the Kingdom[3]. Nationwide methods to assist this progress embrace focused funding for women-led recreation improvement, college applications centered on digital abilities, and coaching initiatives in recreation design and esports administration.
“Initiatives comparable to #HerLegion Clan additional construct on this momentum by offering protected, structured, and empowering areas for feminine avid gamers to compete, join, and create. These applications not solely improve visibility and illustration but additionally lay the groundwork for long-term business management. Because the Kingdom works to determine itself as a worldwide gaming hub, feminine avid gamers and professionals are taking part in an more and more central function in shaping the way forward for Saudi Arabia’s digital leisure economic system,” added Di Filippo.
Because the official PC & Gaming {Hardware} associate of Esports World Cup 2025, Lenovo is supporting the event’s efforts to scale the worldwide esports ecosystem and construct sustainable infrastructure for aggressive gaming. The partnership reinforces Lenovo’s dedication to delivering high-performance gaming experiences by its Legion portfolio – powering gameplay for professionals and fanatics alike.
To study extra about EWC, go to esportsworldcup.com and comply with Esports World Cup Basis on LinkedIn.
Discover Lenovo Legion’s full lineup at www.lenovo.com/legion.
[1] PwC Center East and Saudi Esports Federation report: Saudi Arabia stands to achieve US$13.3 billion from Esports and gaming by 2030
[2] ConsultancyME, citing BCG and media demographic evaluation
[3] Saudi Ministry of Communications and Info Expertise (through ITP Reside) – “The Stunning Rise of Saudi Girls Players at 48%
