LOS ANGELES, Dec. 19, 2024 – Of their sixth 12 months of collaborating with globally-renowned artists to convey their inventive visions to life, Lenovo, Intel, and Common Music Group For Manufacturers (UMGB), introduced a brand new partnership with singer/songwriter and GRAMMY® Award-winning artist Alessia Cara. This collaboration is anchored in Lenovo’s “Made By” marketing campaign, positioning Alessia because the inspiration for a multi-faceted expertise that celebrates the intersection of music, creativity, and expertise. The marketing campaign is a testomony to the anticipation of Alessia’s fourth studio album, Love & Hyperbole, set to launch on February 14, 2025. The brand new document showcases her evolution as a powerhouse vocalist and empathetic songwriter.
On the core of this partnership is the creation of a visually gorgeous album trailer and accompanying miniseries designed by way of collaboration between Alessia, her inventive crew, and a few of as we speak’s most influential creatives throughout manufacturing, styling, design, and world constructing. Administrators Dario Caracciolo and Gordy De St. Jeor are adapting the album into a visible trailer expertise whereas superstar stylist Christian Stroble delivers the wardrobe aesthetic. Visible Artists and Content material Creators Maris Jones and Gaia Alari are lending their distinctive inventive abilities to construct customized graphics and set design key scenes for the trailer. All creatives concerned within the manufacturing will make the most of the Lenovo Slim 7i Aura Version and different Lenovo Yoga gadgets to convey their inventive visions to life. Past the influential creatives, all members of the inventive and manufacturing groups, from storyboarding to creating charming graphics, will make the most of Lenovo’s laptops with Intel Core Extremely processors to empower and elevate every section of the inventive course of.
“It’s been over a 3 12 months journey and I’m so glad that Love & Hyperbole will lastly get to drift round within the universe,” mentioned Cara. “What we’re creating with this trailer is a testomony to Lenovo and Intel’s progressive expertise and a proficient inventive crew who labored so arduous to convey the world I’ve been creating to life. We had a ton of enjoyable making this. I hope my listeners love these visible tales as a lot as I do.”
The “Made By Alessia Cara” marketing campaign will characteristic a three-part episodic collection that paperwork the inventive journey behind the event of the album trailer, capturing how Lenovo and Intel help and encourage Alessia’s imaginative and prescient. All through these episodes, followers will get an unique look into the inventive course of, how Lenovo’s laptops and Intel Core Extremely processors amplify collaboration and creativity for Alessia and her crew and emphasize the integral roles of Maris Jones and Gaia Esther Maria in shaping the mission’s inventive path.
“At Lenovo, we’re at all times looking for methods to showcase the interconnectedness of creativity and expertise throughout our companions and merchandise,” mentioned Milo Speranzo, Chief Advertising Officer, Lenovo North America. “The ‘Made By Alessia Cara’ partnership provides followers an unique look into her newest album whereas highlighting the creators and tech that introduced it to life.”
“With expertise as our canvas, Intel is pushing the boundaries of creativity and collaboration to reinforce the human expertise,” mentioned Asma Aziz, America’s Advertising Director at Intel. “AI empowers us to amplify creativeness and innovation, proving that when utilized in superb partnerships similar to this one with Lenovo, expertise has limitless potential to encourage and join.”
“Common Music Group for Manufacturers, Lenovo, and Intel have continued to collaborate on campaigns that spotlight the transformative position of expertise in shaping the music business,” mentioned Richard Yaffa, EVP of Common Music Group For Manufacturers. “The ‘Made By Alessia Cara’ marketing campaign is one other instance of how we predict past the traditional to supply artists with the instruments to convey their inventive visions to life. By partnering with Alessia on this marketing campaign and using Lenovo and Intel’s progressive expertise, we’re all in a position to improve the storytelling of her latest album and encourage audiences to see the chances when creativeness is empowered by expertise.”
As well as, Lenovo, Intel, and Alessia will host an unique album underplay occasion for followers in early February 2025. This occasion will characteristic a stay efficiency by Alessia accompanied by interactive projection mapping and different immersive components, all designed to focus on the synergy between music, artwork, and Lenovo and Intel’s cutting-edge expertise.
The Lenovo Yoga Slim 7i Aura Version and extra Lenovo Yoga merchandise used within the marketing campaign exemplify Lenovo’s ongoing dedication to empowering creativity by way of expertise. Enabled by Intel Core Extremely processors, Lenovo Aura Version gadgets have been imagined and co-engineered with Intel to deploy premium experiences like Good Modes, Good Share, and Good Care to supply creators like Alessia with the instruments they should absolutely immerse themselves within the inventive course of. Paired collectively, Lenovo’s laptops and Intel’s processors seamlessly mix productiveness with an intuitive person expertise that helps and elevates inventive output.
Followers can anticipate the discharge of Alessia Cara’s official album trailer and the episodic collection in January 2025, adopted by the extremely anticipated album Love & Hyperbole on February 14, 2025.
