From designing dream vehicles to customizing clothes, 3D product configurators are ringing in a brand new period of hyper-personalization that can profit retailers and customers.
Builders are delivering revolutionary digital product experiences and automatic personalization utilizing Common Scene Description (aka OpenUSD), NVIDIA RTX applied sciences from NVIDIA Omniverse software program improvement kits (SDKs) and software programming interfaces (APIs), and generative AI from NVIDIA Edify fashions.
Collectively, these applied sciences allow builders to create configurator functions that ship bodily correct, photoreal digital twins of merchandise, revolutionizing the way in which manufacturers personalize purchaser journeys at unprecedented scale.
For instance, Dassault Systèmes’ 3DEXCITE model is adopting Omniverse Cloud APIs to allow interoperability with generative AI companies, comparable to Shutterstock’s Edify3D or Edify 360, immediately inside its web-based software.
Through the use of NVIDIA Edify-powered fashions, skilled by Shutterstock, Dassault Systèmes can generate beautiful 3D environments from textual content prompts to immediately personalize scenes representing bodily correct merchandise. And with Omniverse APIs, the corporate can supercharge the web-based app with real-time ray-traced rendering.
Many different builders are additionally constructing 3D product configurator software program and options with NVIDIA Omniverse SDKs and APIs.
CGI studio Katana has developed a content material creation software, COATCreate, utilized by producers comparable to Nissan, that permits advertising and marketing belongings to be staged and created sooner with product digital twins. COATCreate additionally allows customers to view and customise the digital twin whereas carrying an Apple Imaginative and prescient Professional headset, unlocking real-time ray-traced prolonged actuality experiences.
Brickland, one other CGI studio, is growing real-time digital experiences that permit customers to customise clothes by selecting from predefined parameters comparable to shade and materials. Via their Digitex initiative, Brickland is increasing into digital textures and permitting customers to visualise and work together with excessive ranges of element of their 3D belongings because of RTX real-time rendering
Configit related its highly effective configurator logic instrument Configit Ace to Omniverse and OpenUSD by streamlining the administration of the advanced guidelines system behind the creation of configurators and mixing it with the rendering capabilities of Omniverse and RTX. This permits for speedy creation of articulated product configurators and allows the configurator builders to energy real-time ray-traced rendering of their options.
WPP has developed a content material engine that harnesses OpenUSD and AI to allow inventive groups to supply high-quality business content material sooner, extra effectively and at scale whereas remaining aligned with a shopper’s model.
Media.Monks has developed an AI-centric skilled managed service that leverages Omniverse referred to as Monks.Circulation, which helps manufacturers just about discover totally different customizable product designs and unlock scale and hyper-personalization throughout any buyer journey.
Accenture Tune, the world’s largest tech-powered inventive group, is utilizing Omniverse SDKs to generate advertising and marketing content material for Defender autos. Utilizing it with the Edify-powered generative AI microservice, Accenture Tune is enabling the creation of cinematic 3D environments by way of conversational prompts.
Product Digital Twins within the Period of Industrial Digitalization
Forecasts point out that shopper purchases, together with high-value objects like autos and luxurious items, will more and more happen on-line within the coming decade. 3D product digital twins and automatic personalization with generative AI function invaluable instruments for manufacturers to showcase their merchandise and improve buyer engagement within the altering retail panorama.
3D configurators present tangible advantages for companies, together with elevated common promoting costs, lowered return charges and stronger model loyalty. As soon as a digital twin is constructed, it might probably serve many functions and be up to date to fulfill shifting shopper preferences with minimal time, value and energy.
Making a 3D Product Configurator
The method of making a 3D product configurator begins with harnessing OpenUSD’s highly effective composition engine and interoperability. These options allow builders to create dynamic, interactive experiences that precisely replicate the nuances of every product.
Groups can even combine generative AI applied sciences into OpenUSD-based product configurators utilizing NVIDIA Omniverse APIs to reinforce the realism and customization choices obtainable to customers. By leveraging AI, configurators can intelligently adapt to consumer inputs, providing customized suggestions and dynamically adjusting product configurations in actual time. And with NVIDIA Graphics Supply Community , high-quality, real-time viewports might be embedded into internet functions so customers can browse merchandise in full constancy, on practically any gadget.
The probabilities for 3D product configurators are just about limitless, relevant throughout a variety of industries and use circumstances.
To start out, get NVIDIA Omniverse and comply with together with a tutorial collection.
