Andrea Brimmer, CMO and public relations officer, Ally Monetary
Ally Monetary
Brimmer has been instrumental in getting model progress for Ally Monetary, whereas pioneering new approaches to advertising and sponsorship that transfer the trade ahead.
Since round 2022, Brimmer has been driving constructive change throughout the funding of manufacturers in girls’s sports activities. This 12 months marks the two-year anniversary of Ally’s 50/50 pledge, with the purpose of spending equally on girls’s and males’s sports activities by 2027. She continued these efforts in 2023 with a first-of-its-kind media take care of Disney and ESPN, which included spending greater than 90% on girls’s sports activities. In 2024, Ally grew to become the official banking accomplice of the USGA, and each US Open golf tournaments, sponsored a number of women-funded and women-owned media sports activities properties, and labored with the Sports activities Innovation Lab to create the most important girls’s sports activities networking group.
The Ally emblem is acknowledged by round three-quarters of sports activities followers, and ladies’s sports activities followers, specifically, have a 71% larger likeability charge and 82% larger desire for the Ally model, the corporate mentioned.
Elsewhere, Brimmer has led Ally’s streaming technique. This included the March launch of the “Aspect Hustlers” actuality sequence, which spotlights girls entrepreneurs and profitable buyers. The Roku Channel sequence exceeded viewership projections and boosted visits to Ally.com by as much as 17%. Ally additionally ran a streaming-only Tremendous Bowl advert this 12 months — when a 30-second linear TV spot value upwards of $7 million — to emphasise the model’s advertising messages round saving cash.
Brimmer’s advertising workforce can also be testing generative AI to make advertising productiveness features and price financial savings. Utilizing the Ally.AI platform’s massive language mannequin chat and immediate performance, a gaggle of its entrepreneurs was capable of cut back the time required to create content material by as much as two to 3 weeks and reported common time financial savings of as much as 34%.
Ally says that general, its model worth, as measured by Model Finance, jumped by 30% this 12 months, whereas its belief rating grew by 10%, a testomony to Brimmer’s efforts.
