The YouTuber, whose actual identify is Jimmy Donaldson, is the largest creator on the platform, with 239 million subscribers. However that does not imply he pockets the money he makes from his movies, which repeatedly rack up a whole lot of hundreds of thousands of views.
Donaldson instructed the outlet he brings in between $600 and $700 million a 12 months. He additionally just lately made $250,000 from an previous video he reposted to X, after months of CEO Elon Musk making an attempt to woo him to the platform.
However Donaldson claims he is not personally rich.
“I imply, not proper now,” he instructed the outlet. “I am not naive; possibly sooner or later. However proper now, no matter we make, we reinvest.”
Donaldson, 25, stated he does not even have entry to his financial institution accounts, and that his mother is “the one who has entry to the grasp checking account.”
Each video earns “a pair million” from advertisements and “a pair million in model offers,” he instructed Time. However that each one goes again into making extra.
He additionally stated that generally 12,000 hours of footage can go into making a video simply quarter-hour lengthy, so the prices will be huge.
In 2022, Donaldson stated he was spending $8 million a month on his movies, totaling almost $100 million a 12 months, and his stunts have solely gotten extra formidable and costly since then.
A few of his newest movies embrace being buried alive for seven days, constructing 100 wells in Africa, and shredding a Lamborghini.
“I’ve reinvested all the pieces to the purpose of — you possibly can declare — stupidity, simply believing that we’d succeed,” he instructed Time. “And it is labored out.”
