In response to The Wall Road Journal, which first reported on Benarroch’s departure, he additionally acted as an in depth advisor to Yaccarino, named X’s chief govt in Might 2023.
The pair beforehand labored collectively at NBCUniversal, the place Yaccarino was the chief of promoting, and Benarroch was her direct report as govt vp of worldwide promoting.
However that longtime skilled relationship has ended.
Two nameless X staff instructed The Monetary Instances that Yaccarino held Benarroch answerable for botching the rollout of X’s new coverage on grownup content material earlier this month. The staff instructed the FT that Benarroch failed to inform X’s purchasers concerning the rule earlier than debuting it to the general public.
Grownup content material has lengthy existed on the location, however X is now making it explicitly clear that pornography, together with AI-generated porn, is allowed so long as it is consensual.
Notifying X’s purchasers could possibly be essential for the reason that platform is struggling to draw extra advertisers.
Benarroch’s LinkedIn profile at present signifies he’s “open to work.”
He didn’t reply to a request for remark from Enterprise Insider despatched through the weekend.
Sources accustomed to the matter instructed The Monetary Instances that Nick Pickles will take over Benarroch’s comms tasks.
Pickles — a one-time conservative candidate for the UK’s parliament — was among the many few senior Twitter staffers who remained on the social media firm after Musk’s large layoffs. He labored on the firm since 2014 when Dick Costolo was nonetheless the CEO of Twitter.
Pickles’ present position at X is the pinnacle of worldwide authorities affairs, however he’ll additionally briefly be main world communications, the sources instructed the Monetary Instances.
Pickles didn’t reply to a request for remark from BI despatched through the weekend.
The workers change-up comes as Yaccarino faces mounting stress to scale back prices and elevate income for the social media firm, in response to the Monetary Instances.
The Verge reported that in April, Musk introduced in Steve Davis, a chief govt at Musk’s tunnel challenge, Boring Firm, to assessment X’s monetary well being.
In response to The FT, Davis led layoffs and price reductions at X in 2022 and 2023.
One X worker talking to The Verge described Davis as “the grim reaper who solely reveals up for dangerous issues.”
Earlier than Twitter turned X, staff final yr speculated that he could possibly be the subsequent chief govt below Musk’s possession.
