- Apple’s former design chief, Jony Ive, revealed the creation that left a “deep” impression on him.
- Ive mentioned Apple’s first wearable product gadget displays the evolution of our intimacy with tech.
- A decade later, the Apple Watch is among the hottest wearables ever.
For those who’re unfamiliar with Jony Ive, odds are you is perhaps studying this on a tool he designed.
Apple’s legendary former design chief has helped develop a few of the firm’s most iconic merchandise, together with the iPhone, iPad, and Macbook.
But the gadget that may simply be his favourite is not in your hand, however it could be in your wrist — the Apple Watch.
When requested just lately which Apple product left “a deep impression” on him, Ive talked about the gadget.
“I am pleased with what we did with the watch as a result of that is one thing that I began after Steve had handed,” Ive mentioned in a podcast episode of “Life in Seven Songs,” referring to Apple’s late cofounder, Steve Jobs.
Three years after Jobs’ loss of life, Apple unveiled the Apple Watch, its first wearable gadget and main product line for the reason that iPad. The corporate then formally launched the watch the next yr, and it has since undergone 9 generations.
Ive described the watch as “one of the crucial private merchandise” when wanting on the trajectory of Apple units.
Apple merchandise began off “sitting in your desk, after which they ended up in your bag, after which they ended up in your pocket,” he mentioned. “After which it is in your wrist, and it is one thing that is worn.”
The designer famous that individuals “have a distinct kind of relationship” with issues they put on and “which are that intimate” — an remark that might most likely clarify why wearable tech remains to be a fickle product to get proper to this present day (simply look to the blended evaluations of Apple’s newest main product, the Imaginative and prescient Professional headset).
“And I’ve all the time cherished watches anyway,” he mentioned. “In order a class, I believe that is an fascinating one.”
Ive, who left Apple in 2019 after greater than twenty years with the corporate, has since began his personal design agency, LoveFrom.
The Apple Watch has gone on to change into a significant vendor for Apple, serving to drive the corporate’s wearables division to $7.9 billion in quarterly income within the first three months of 2024.
