Whether or not it is used to assist create higher content material or ship personalised experiences, generative AI has made a big impact throughout numerous organizations. CMOs from main manufacturers reveal how their corporations are utilizing AI and the optimistic affect it is had on the enterprise.
Enterprise Insider spoke with dozens of selling executives at Cannes Lions 2024 as a part of our ongoing CMO Insider protection. On this video, we hear from Kofi Amoo-Gottfried of DoorDash, Elizabeth Rutledge of American Categorical, Julia White of SAP, Mark Weinstein of Hilton, Kristyn Prepare dinner of State Farm, and Carla Hassan of JP Morgan Chase.
