- Dwelling Depot has greater than 2,300 shops and employs about 465,000 individuals throughout North America.
- Two thirds of US customers store at Dwelling Depot, and the model has comparable buyer loyalty as Lowe’s.
- The shop’s typical buyer is a white child boomer who earns over $80K a yr and owns her house.
Dwelling Depot is the world’s main house enchancment retailer, with gross sales of $152.7 billion final yr.
Initially based in 1978 in Atlanta, the corporate now has 2,335 shops throughout North America and employs about 465,000 individuals.
Greater than two-thirds of consumers within the US make no less than two journeys to Dwelling Depot every year, based on information from the buyer analytics agency Numerator.
Numerator discovered that Dwelling Depot’s typical shopper is a white lady over 60 years previous who owns her house within the suburbs. She earns greater than $80,000 a yr.
The shop serves two core teams of consumers that it refers to as DIY and professional segments. DIY consumers flip to the shop for provides to full their very own tasks, whereas execs are usually contractors and tradespersons, like electricians, plumbers, and painters.
The corporate says high-spending execs are the strongest piece of its enterprise.
About three-quarters of those that shopped at Dwelling Depot in 2022 got here again to the shop in 2023, based on Numerator, on par with the shopper loyalty for rival Lowe’s.
The repeat visits are down from 83% the yr earlier than, reflecting the overall slowdown in house enchancment spending from its pandemic-era surge.
Even loyal prospects are visiting much less and spending much less, per this yr’s report in comparison with final yr’s.
The standard buyer now makes 10 journeys to Dwelling Depot and spends about $85 per journey for an annual spend of $856, whereas, in final yr’s report, they spent $1,052 throughout 12 journeys the yr earlier than.
Dwelling Depot carries between 30,000 and 40,000 totally different merchandise throughout three primary classes: constructing supplies (like lumber and fasteners), decor (like paint, flooring, and home equipment), and {hardware} (like instruments and backyard provides).
