IHG Inns & Resorts, one of many world’s main resort corporations, needed to maximise consciousness with luxurious vacationers. The model took benefit of those two YouTube Sponsorship choices to mix viewers and content-based advert options. IHG ran a First Place Second that featured luxurious properties, alongside NFL content material and a F1 Content material Takeover, to have a excessive share of voice on the content material most related to its audience. The YouTube marketing campaign delivered distinctive attain over linear TV and drove lifts in IHG manufacturers for advert recall and model consciousness that achieved 2x the YouTube benchmark. “YouTube is a main vacation spot for viewers throughout widespread moments,” mentioned Chris Copp, VP Paid Media IHG Inns and Resorts. “We’re excited that Content material Takeovers unlock extra alternatives to simply align our model to the culturally related content material that viewers love.”
This Tremendous Bowl season, uncover how YouTube can assist you personal related content material and audiences to create essentially the most influence on your model. As well as, try Price-Per-Hour Masthead and Highlight Moments.
