One other answer that can assist you unlock the worth of first-party knowledge is app analytics connection. It hyperlinks your first-party analytics knowledge like consumer exercise and buy occasions to writer first-party ID to additional improve advert personalization. App analytics connection is absolutely built-in with Google Analytics for Firebase.
Publishers who’ve been testing these first-party knowledge options are excited in regards to the influence they’ve seen.
“We had been notably all for consumer perception surveys, which can assist us generate first-party knowledge whereas gamers are participating with our video games to personalize advert serving within the absence of third-party monitoring IDs. We’re enthusiastic about AdMob’s dedication and progress in creating first-party knowledge options. It offers us confidence that they’ll proceed to construct sturdy options to assist advance our monetization technique in the long term.”
— Kiel LeBaron, Sr. Director, Advert Monetization, Jam Metropolis
“It has been a core focus of my crew to determine methods to unlock new income development with much less reliance on third-party identifiers. I’m excited in regards to the early outcomes of AdMob’s easy and automated options like app analytics connection and consumer perception surveys, that are enabling me to start out utilizing a first-party knowledge technique on AdMob to spice up my income potential.”
— Diogo Branco, Head of Advertisements Monetization, MiniClip
Person perception surveys and app analytics connection are at the moment in beta and might be out there to extra AdMob publishers within the close to future. Attain out to your account supervisor to be taught extra or observe AdMob channels to get the newest data.