For over a decade, Google Arts & Tradition has helped cultural establishments like museums share their tales and attain wider audiences. In as we speak’s fast-paced digital period, there’s been a big shift in the best way museums and different cultural organizations have used know-how to share their tales and collections. Participating content material has all the time been important, however through the years we’ve discovered that its adaptability throughout platforms is paramount.
For Worldwide Museum Day on Might 18th — an annual celebration honoring the function of museums as brokers of cultural change, enrichment and schooling — we’re exploring 3 ways a easy but highly effective function, corresponding to embedding content material, has helped empower establishments to seamlessly share their narratives throughout various platforms.
1) Improve the gathering
Embed is not nearly accessibility — it is about amplifying affect. Most cultural establishments world wide make their collections seen on their web sites. Embedding Google Arts & Tradition content material can supply deeper insights right into a theme, such because the Museum of Artwork and Pictures in India, which has embedded Matchbox Momentos, a playful exploration of its archives with the assistance of AI; or by providing an exploration of work in excessive decision at London’s Courtauld Gallery or the Malba Museum in Buenos Aires.
