Safe by default
For advertisers, using confidential computing means added protections to your clients’ data which can be safe by default. Different technical assurances embody transparency right into a product’s code and the power to obtain proof, often called “attestation,” that knowledge is processed as supposed.
TEEs are already a confirmed know-how, used throughout totally different industries to guard knowledge like passwords and bank card numbers. For instance, Confidential House — a part of Google Cloud’s confidential computing portfolio — is utilized by MonetaGo for safe monetary fraud detection. In different functions, it permits privateness preserving knowledge sharing between companies due to its distinctive safety properties. We’re utilizing this identical Confidential House know-how, which has already obtained rigorous safety critiques from third-party auditors, because the technical basis in Adverts for confidential matching.
Consistent with our privateness rules, we’re dedicated to creating confidential computing and different complementary applied sciences accessible to everybody. That’s the reason confidential matching might be accessible at no further value to clients. Additionally, we’re sharing our TEE structure together with just a few open supply examples to assist others construct confidential options. We’re persevering with to work alongside others within the advertisements business to additional adoption of and construct requirements for this privateness enhancing know-how.
“IAB Tech Lab has been advocating for privacy-enhancing applied sciences for years. Google’s use of confidential computing exhibits the continued momentum in adopting PET-powered options. We stay up for working with Google and others throughout the business to evolve Tech Lab’s technical greatest practices and pointers, open technical requirements, and open-source options. We want collaboration in these areas to make sure the success of privacy-enhancing applied sciences within the digital advert financial system.”
— Anthony Katsur, CEO, IAB Tech Lab
