On Monday Google will go to trial to defend in opposition to claims filed by the Division of Justice (DOJ) about a few of our promoting know-how. In court docket, we are going to present that advert patrons and sellers have many choices, and after they select Google they achieve this as a result of our advert tech is straightforward, reasonably priced, and efficient. Briefly — it really works.
Advert tech helps individuals who need to promote one thing discover somebody who needs to purchase it. It helps on-line publishers, content material creators and bloggers earn a living, and companies discover new clients — which in flip retains the web free and open to make use of for all of us.
By choosing winners and losers in a extremely aggressive trade, the DOJ dangers making it costlier for small companies to develop and for web sites and apps to earn a living. Let’s not break what’s working.
Listed here are the important thing factors we’ll be making:
