What it’s worthwhile to know
- A report from Shopper Intelligence Analysis Companions (CIRP) discovered that 13% of iPhone patrons switched from Android to iOS in 2023.
- The quantity is a lower from the prior yr’s determine, which noticed 15% of iPhone patrons come from an Android telephone.
- Nonetheless, over a five-year interval, iPhone patrons are coming from Android telephones at a gentle 11-15% clip.
iPhones are dominating the mainstream market in North America, leaving even the perfect Android telephones disregarded within the chilly. The truth is, within the second quarter of final yr, iPhones represented 53% of U.S. smartphone shipments, in accordance with Counterpoint Analysis. Nonetheless, a brand new report from the Shopper Intelligence Analysis Companions (CIRP) says that fewer iPhone patrons had been switching from an Android telephone in 2023.
The report concluded that Apple’s dominance derives from convincing present iPhone customers to purchase one other. Whereas it does entice a constant quantity of Android customers to modify to iOS annually, that quantity pales compared to iPhone upgrades. To that finish, no less than 85% of iPhone gross sales are made by customers who already personal an iPhone, in accordance with the CIRP report.
In the meantime, CIRP discovered that 13% of iPhone patrons switched from an Android telephone. That is two % lower than the 15% determine from 2022 however equal to or better than the numbers from 2019-2021. During the last 5 years, the proportion of iPhone patrons coming from an Android telephone has fluctuated between 11% and 15%.
The report’s findings are each good and dangerous information for Android smartphone producers. On the one hand, the speed of Android customers leaping ship in favor of iOS is not rising sharply annually. On the opposite, there’s a regular variety of Android customers leaving the platform behind in favor of iOS annually.
For what it is value, Android remains to be the champion within the world smartphone market. Android powers almost 70% of all smartphones worldwide, in accordance with a report from Statcounter that spanned January 2023 to January 2024. No different working system is even shut, with iOS coming in at almost 30% — lower than half that of Android.
But it surely’s clear that Android is dropping to iOS in key markets. In one other report protecting the identical time interval, Statcounter discovered that 61% of smartphone customers within the U.S. run iOS.
Whereas it actually could possibly be worse, Android OEMs should do one thing to cease the bleeding and maintain onto useful North American market share.
