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Thursday, January 11, 2024

5 methods Victoria’s Secret is utilizing AI to enhance on-line purchasing


At Victoria’s Secret & Co., a key a part of our mission is to have fun and assist ladies in the whole lot we do. We at all times attempt to present every buyer, whether or not they’re a sports activities fanatic, a nursing mom, a breast most cancers survivor recovering from a mastectomy, or somebody who is solely prepared for a brand new bra, a memorable and customized expertise.

Over the previous yr, we’ve seen how breakthroughs in AI and generative AI maintain the potential to boost inclusivity and personalization for patrons all over the place — even these far faraway from our retail places.

That’s why we’re teaming up with Google Cloud to discover AI and generative AI in sensible methods for our clients worldwide — in ways in which had been traditionally unimaginable. Via this expertise, we goal to copy the intimate nature of connecting with our associates in bodily shops by means of an enhanced on-line expertise for Victoria’s Secret and Victoria’s Secret PINK clients.

Listed here are 5 methods our groups are exploring using AI over our strategic, multi-year partnership to redefine the intimate attire purchasing expertise and elevate how folks interact with our manufacturers.



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