What we see from these rising numbers is that progress and profitability can very a lot go hand-in-hand. Companies are adapting to the evolving calls for of the digital panorama and the altering behaviors of Southeast Asian customers. As the main target is shifting from fast progress to sustainable profitability, innovation continues to thrive.
Strides in e-commerce and gaming
That innovation is especially evident in two areas: video commerce and cellular gaming. Creators in Southeast Asia have helped drive e-commerce progress considerably by way of their use of reside buying. In actual fact, video commerce within the area accounts for 20% of the whole e-commerce GMV — which has itself grown 15% since final yr. And in relation to gaming, Southeast Asia’s builders are driving an outsized share of the worldwide gaming market with 12% of all world cellular recreation downloads in 2024. Gaming content material has surged in consequence, with extra creators and uploads than every other shopper class. Because the report reveals, the area’s builders are constructing for a worldwide viewers.
A worldwide hub for AI
The 2024 report reveals compelling proof of Southeast Asia’s inherent strengths in AI. Its younger, digitally plugged-in inhabitants has a robust urge for food for AI-powered services and products. In actual fact, AI-related searches in Southeast Asia grew 11 instances from 2020 to 2024 and three of its international locations — Singapore, Philippines and Malaysia — rank within the high 10 international locations globally that searched most for AI.
