- Joe Biden has launched a $30 million advert marketing campaign the place he makes gentle of the considerations over his age.
- He jokes about his age, as he did throughout Thursday’s State of the Union tackle.
- The president highlights his accomplishments as president and assaults Donald Trump.
Joe Biden pokes enjoyable at considerations about his age in a brand new $30 million TV and digital advert blitz.
At 81, Biden is the oldest serving president within the nation’s historical past, and his age is proving to be an impediment because the 2024 election nears. A latest New York Instances-Siena Faculty ballot discovered that even 61% of his 2020 voters thought he was now “simply too previous.”
“Look, I am not a younger man— that is no secret,” Biden says in the beginning of the brand new Biden-Harris 2024 marketing campaign advert titled “For You.”
“However this is the deal— I understand how to get issues completed for the American individuals,” he continues.
Republican frontrunner and former president Donald Trump is working for reelection aged 77.
Hillary Clinton, who was Trump’s Democratic opponent in 2016, criticized the emphasis on Biden’s age over Trump’s. “Joe Biden and Donald Trump are successfully the identical age. Let’s use that as a baseline,” she wrote on X, previously Twitter.
Once you’re fortunate to reside into your seventies or eighties, the distinction of some years does not matter all that a lot. Joe Biden and Donald Trump are successfully the identical age. Let’s use that as a baseline.
So this week, it is develop into clear the selection for this November is between… pic.twitter.com/el65gxRT1M
— Hillary Clinton (@HillaryClinton) March 6, 2024
Within the advert, Biden highlights his accomplishments and says, “Now we’re rebuilding America.”
He additionally jibes at his prime opponent, calling Trump out for failing to go an infrastructure legislation as president, which Biden later efficiently handed.
“Donald Trump believes the job of the president is to handle Donald Trump— I consider the job of the American president is to battle for you, the american individuals— and that is what I am doing,” he says.
“I am Joe Biden, and I approve this message,” he declares.
“Can we do yet one more take?” a voice asks towards the tip earlier than the digital camera refocuses on Biden.
“Look, I am very younger, energetic, and good-looking— what the hell am I doing this for?” quips Biden.
The 60-second advert will run for six weeks on varied networks, together with ESPN, TNT, Comedy Central, and FX, focusing on key swing states.
Biden used self-effacing humor equally throughout his State of the Union remarks.
“I do know it could not appear to be it, however I have been round some time,” Biden joked throughout his tackle on Thursday night time.
