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Thursday, February 15, 2024

Some Uber Drivers Are Feeling Left Behind As Uber Posts First Revenue


  • Uber has a lot to have a good time after posting its first annual revenue final week.
  • Nonetheless, Uber drivers are annoyed that their pay has declined.
  • On the identical day Uber introduced a $7 billion share buyback, 1000’s of drivers went on strike over pay.

Dara Khosrowshahi had rather a lot to have a good time this Valentine’s Day. 

The Uber CEO was in a position to do one thing on February 14 he’d by no means managed to do in earlier years: head into an investor replace with a $1.1 billion annual working revenue to showcase.

Such was the arrogance following its first annual revenue that Uber went into the replace by asserting a $7 billion share buyback plan to return capital to traders too — one other first for the ride-hailing large. 

The second marked a transparent shift in momentum for Uber, which had posted nothing however large losses since being based in 2009 by sticking to an costly, Silicon Valley-style growth-at-all-costs technique. 

“Given these huge losses, many individuals questioned whether or not Uber might ever earn cash,” Khosrowshahi stated on the investor name on Wednesday. “Quick ahead to as we speak and that query has been requested and it has been answered: Uber’s stronger than ever.”

Nonetheless, not everyone seems to be celebrating. 

Drivers are feeling squeezed

Some Uber drivers are feeling squeezed on pay. That is fueling frustrations amongst arguably an important folks within the enterprise.

Frustrations got here to a head on Wednesday as 1000’s of drivers throughout the US went on strike over issues that they’re making much less cash now on ride-sharing platforms like Uber than they had been beforehand.

Forward of the protests, Justice for App Staff, a coalition representing some 130,000 rideshare drivers and supply employees, ready plans to refuse rides from airports in 10 cities, together with Chicago, Philadelphia, and Pittsburgh over pay and situations.

In a put up on X, the coalition stated: “Staff throughout the nation are occurring strike to demand increased pay, higher security protections, and extra.”

In a press release, Uber dismissed the size of the protests, claiming the corporate had “seen no influence” on operations. “The truth is, in most markets, there are extra drivers on the street as we speak than there have been throughout the identical interval final week,” an Uber spokesperson stated.

That does not imply drivers aren’t feeling indignant a few drop in pay that they are saying they’ve skilled, with information backing them up. Gridwise Analytics, an information agency analyzing the gig economic system, discovered common month-to-month gross earnings for Uber drivers fell 17% final 12 months. 

Drivers level to some completely different causes for the drop in earnings they’ve skilled.

For one, drivers have seen varied perks supplied by Uber slowly disappear.

One such perk was a “enhance” of additional {dollars} drivers might earn for every journey they’d full throughout a sure time of the day, sometimes throughout busier intervals.

One East Coast driver, informed Enterprise Insider that the place they’d beforehand earn an additional $4 from boosts for every journey they accomplished in a sure hour, they’re now successfully restricted to $4 for a complete hour.

One other perk that drivers say they’re seeing much less of are “journey challenges” resembling Quests, which unlock decrease service charges for drivers who full a sure variety of journeys.

Drivers might elect to finish a quest, as an example, of 30, 40, or 50 journeys, with every quest providing differing bonuses. In 2022, the East Coast driver famous that they might earn $180 from finishing a 30-trip quest. That very same quest can now provide as little as $15.

“Every week, I used to be in a position to clear $600-$800,” the driving force stated. “Now that Uber has taken away any and all of my bonuses or boosts, I can solely clear $300 to $400. That is after all whereas I am working the identical quantity of hours.”

An upfront fares coverage rolled out in 2022 has been one other level of criticism for drivers, who typically complain that the fares they’re introduced with earlier than deciding whether or not to simply accept a visit do not match what they get on the finish of it.

Uber takes various factors under consideration to find out the fare by way of this coverage, resembling time and distance, in addition to journey demand at pick-up and drop-off factors.

A extra contentious problem amongst drivers has targeted on whether or not or not Uber is taking a much bigger slice of their fares.

Uber contends that its personal take charge from fares within the US after deducting industrial insurance coverage, is beneath 20%. In a Medium weblog put up revealed in December, the corporate contended that its portion of the fare goes in direction of “prices to construct, function, and enhance” its apps and platform.

The corporate stated that whereas its costs had gone up lately, the portion going to Uber “remained comparatively flat” and that the “overwhelming majority of complete fares have continued to go the place they belong: into drivers’ pockets.”

Uber acknowledged that within the US, its take is “increased than the worldwide common.” Nonetheless, it places that right down to “increased third-party charges” within the nation.

In a press release, an Uber consultant informed BI that “the overwhelming majority of drivers are happy,” and that “as of final quarter, drivers within the US had been making about $33 per utilized hour.”

But it appears that evidently not all drivers are happy — and Uber shall be hoping that quantity would not maintain rising. In its new period of profitability, it is going to doubtless face much more strain from its drivers.



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