- A brand new wave of startups try to vary the digital promoting business.
- They’re pitching new tech for cookieless adverts, streaming TV, and influencer advertising.
- Listed below are 24 pitch decks that startups have used to draw buyers.
After years of challenges securing funding, a brand new wave of promoting startups is elevating hundreds of thousands.
These firms goal to resolve the business’s huge challenges, such because the dying of third-party cookies, the shift from linear to streaming TV budgets, and serving to advertisers run influencer advertising campaigns.
However in contrast to their predecessors, these new startups are considerably smaller and extra targeted than lots of the early digital promoting firms that raised lots of of hundreds of thousands of {dollars}, like MediaMath and Millennial Media.
Enterprise Insider spoke with founders about how they satisfied buyers to purchase into their firms.
For instance, ID5 sells to manufacturers and publishers an ID product that does not use third-party cookies. Firms like Vibe, Telly, and TVScientific goal to shake up how advertisers purchase and measure TV adverts. Different firms like FreshSound and Catch+Launch are targeted on serving to entrepreneurs license media to be used of their campaigns.
Listed below are 24 pitch decks that prime execs and founders have used to promote buyers on their firms.
- Aditude, promoting tech for publishers: $5 million
- Anzu, places adverts in video video games: $48 million
- Adventr, an interactive video agency: $8 million
- Arcane, automates advertising for firms: $5 million
- Barometer, tracks model security for audio content material: $2.5 million
- Large Pleased, a cellular adtech firm: $2.5 million
- Catch+Launch, licenses creator content material to manufacturers: $8.8 million
- FreshSound, music licensing for commercials: $2.2 million
- Hashtag Pay Me, helps worth creator content material for manufacturers: $200,000
- ID5, an adtech id answer: $20 million
- Kevel, helps firms construct promoting companies: $23 million
- Lockr, sells id administration know-how to entrepreneurs: $2.5 million
- Qortex, an AI concentrating on agency: $6 million
- Recess, an experiential advertising agency: $5 million
- Rembrand, locations product placements in movies with AI: $8 million
- Simon Information, an information advertising tech agency: $54 million
- Sincera, an adtech agency that tracks metadata: $4.2 million
- Scope3, an adtech firm targeted on sustainability: $20 million
- SuperScale, helps online game builders monetize their content material: $5.4 million
- Telly, an ad-supported sensible TV: seed spherical
- TVScientific, helps measure efficiency advertising for TV adverts: $9.4 million
- Vibe, an adtech agency for TV promoting: $22.5 million
- ViralMoment, makes AI video know-how for manufacturers: $2.5 million
- Zenapse, advertising tech agency: $8 million
