Should you’re actually, really among the many world’s elite, you’ll be able to’t chill your drink with simply any outdated ice. You want the “purest ice on the planet,” harvested straight from the quickly melting glaciers in Greenland.
No less than, that is what Arctic Ice, a startup based mostly in Greenland, is hoping will catch on because it begins promoting glacier ice to upscale cocktail bars in Dubai.
“Our pure iceberg ice has little to no style, guaranteeing it would not alter the flavour of drinks because it melts, not like ice comprised of faucet or mineral water,” reads the Arctic Ice web site. “Moreover, its construction makes it last more in drinks, offering a premium expertise in bars and eating places.”
The ice is harvested from icebergs “already naturally indifferent from the glacier and floating within the Nuuk fjord,” the corporate claims, making its affect on the surroundings “very insignificant.”
It’s then shipped, nonetheless frozen, on cargo vessels to Arctic Ice’s distribution accomplice, Pure Ice, in Dubai. The associated fee for a high-end bar to accumulate a chunk of glacier from Arctic Ice is unclear, as is the price of a single serving to relax a cocktail.
Representatives for Arctic Ice and Pure Ice didn’t instantly reply to a request for remark from Enterprise Insider.
Arctic Ice, based in 2022, solely not too long ago dispatched its first 20-ton batch of ice to the United Arab Emirates, The Guardian reported. The venture was began partially resulting from cofounder Malik V Rasmussen’s need to extend Greenland’s financial independence from neighboring Denmark, the outlet reported.
“In Greenland, we make all our cash from fish and from tourism,” Rasmussen instructed The Guardian. “For a very long time, I’ve needed to seek out one thing else that we will revenue from.”
Although Rasmussen insists the corporate has environmental sustainability in thoughts because it conducts enterprise, critics aren’t positive that is attainable, given the catastrophic impacts of the local weather disaster on Greenland’s iconic glaciers.
Researchers have indicated Greenland’s glaciers are melting 7 instances as quick as they did within the ’90s and have “handed the purpose of no return,” dooming the large ice sheet to vanish.
“Simply to get this proper 🙂 You might be delivery ice from Greenland to Dubai? For use in drinks? What’s the sustainable half in that?” one Instagram commenter mentioned on a latest put up by Arctic Ice.
“Disgrace on you for killing us all slightly faster,” one other jabbed. Nonetheless, feedback on the corporate’s account have been restricted.
Arctic Ice is not the primary to come back underneath fireplace for utilizing glacier ice to relax drinks. Martha Stewart final yr confronted sharp, however maybe justified, criticism when she posted an image of a small glacier, captured floating close to a fjord in Greenland, that was used to chill her cocktails whereas on board a luxurious cruise.
“Martha the ice caps are melting do not put them in your drink,” one person mentioned within the feedback part.
Greta Thunberg, the environmentalist who has most likely had nightmares about arctic glaciers chilling the drinks of society’s elite, didn’t instantly reply to a request for remark from BI.
