- Trump has joined TikTok — almost 4 years after he sought to ban the app within the US as president.
- “It is my honor,” the ex-president stated in his first video.
- Each Trump and Biden need to attain younger voters by means of the favored video-sharing app.
As president, Donald Trump needed to ban TikTok for its alleged ties to the Chinese language authorities.
However on Saturday, the ex-president turned one of many platform’s latest customers, increasing his on-line attain to younger folks forward of November.
By early Sunday afternoon, Trump had amassed 2.1 million followers and his first video — taken at an Final Combating Championship occasion in Newark final evening — had amassed over 2.5 million likes.
The video kicks off with remarks by UFC President Dana White as he factors to Trump: “The president is now on TikTok.”
Trump’s response: “It is my honor.”
The Trump marketing campaign was simply as ebullient over the event.
“We are going to depart no entrance undefended and this represents the continued outreach to a youthful viewers consuming pro-Trump and anti-Biden content material,” Trump spokesman Steven Cheung stated in a press release.
Trump’s newfound fondness for TikTok comes almost 4 years after he signed an govt order that will have pressured TikTok to promote to an American firm. TikTok sued and the order was struck down in courts.
President Joe Biden — whose reelection marketing campaign additionally launched a TikTok account — equally signed laws in April that would result in a nationwide TikTok ban if China-based guardian firm ByteDance chooses to not divest itself of the app.
TikTok has roughly 170 million customers in america, and each Biden and Trump are angling to achieve its young-skewing viewers forward of November.
Whereas Biden simply gained over voters aged 18 to 29 within the 2020 presidential election, points like inflation and Gaza have hampered his marketing campaign this 12 months.
