- Rachel Maeng Brown is a former NCAA rower who now works with student-athletes at her agency Gen Company.
- The company has supplied NIL training and consulting to school athletes, collectives, and colleges.
- Brown shared a presentation with 5 methods to assist athletes value and negotiate model offers.
Realizing your price is a battle many school athletes face now that they’ll become profitable from their identify, picture, and likeness, generally known as NIL.
To assist athletes perceive their worth, influencer-marketing-and-production firm Gen Company has been educating and consulting school athletes on NIL.
“Our huge focus is making a sustainable NIL market at every college,” Rachel Maeng Brown, the founder and CEO of Gen company, instructed Enterprise Insider.
Brown, a former NCAA rower, mentioned the NIL aspect of Gen Company educates universities to assist them construct curriculums. The company additionally provides athletes on-site and digital workshops about NIL advertising.
In April, Gen Company hosted its first NIL-educational summit for College of Michigan influencers in partnership with Attain, a student-driven group serving to content material creators develop their platforms and join with manufacturers. The presentation, which was shared with BI, coated how athletes can perceive their viewers, value sponsored content material, submit correctly on social media, and defend themselves with a contract.
The summit additionally featured a panel of visitor audio system, together with former NFL participant Isaiah Johnson. Johnson instructed BI that social-media followers and engagement are extra essential to manufacturers who work with athletes than on-field efficiency.
“Followers, everybody desires to understand how many individuals are following you after which two, simply how real you’re,” he mentioned. “If you’re genuinely utilizing a product, this could possibly be an exquisite match.”
Johnson mentioned athletes with one of the best media presence are pure and actual with their followers. He mentioned sports activities followers love behind-the-scenes footage they cannot get from elsewhere, like athletes’ day-in-the-life movies.
Listed below are 5 key slides from Gen Company’s NIL presentation on how athletes can model themselves and negotiate truthful pay:
