Al Roker by no means had a coronary heart assault. He doesn’t have hypertension. However should you watched a latest deepfake video of him that unfold across Fb, you may assume in any other case.
In a latest section on NBC’s TODAY, Roker revealed {that a} pretend AI-generated video was utilizing his picture and voice to advertise a bogus hypertension remedy—claiming, falsely, that he had suffered “a few coronary heart assaults.”
“A buddy of mine despatched me a hyperlink and stated, ‘Is that this actual?’” Roker advised investigative correspondent Vicky Nguyen. “And I clicked on it, and rapidly, I see and listen to myself speaking about having a few coronary heart assaults. I don’t have hypertension!”
The fabricated clip regarded and sounded convincing sufficient to idiot family and friends—together with a few of Roker’s celeb friends. “It appears like me! I imply, I can inform that it’s not me, however to the informal viewer, Al Roker’s touting this hypertension remedy… I’ve had some celeb buddies name because their dad and mom received taken in by it.”
Whereas Meta shortly eliminated the video from Fb after being contacted by TODAY, the harm was executed. The incident highlights a rising concern within the digital age: how simple it’s to create—and consider—convincing deepfakes.
“We used to say, ‘Seeing is believing.’ Properly, that’s form of out the window now,” Roker stated.
From Al Roker to Taylor Swift: A New Period of Scams
Al Roker isn’t the primary public determine to be focused by deepfake scams. Taylor Swift was just lately featured in an AI-generated video selling pretend bakeware gross sales. Tom Hanks has spoken out a couple of pretend dental plan advert that used his picture with out permission. Oprah, Brad Pitt, and others have confronted comparable exploitation.
These scams don’t simply confuse viewers—they will defraud them. Criminals use the belief individuals place in acquainted faces to advertise pretend merchandise, lure them into shady investments, or steal their private data.
“It’s horrifying,” Roker advised his co-anchors Craig Melvin and Dylan Dreyer. Craig added: “What’s scary is that if that is the place the know-how is now, then 5 years from now…”
Nguyen demonstrated simply how easy it’s to create a pretend utilizing free on-line instruments, and introduced in BrandShield CEO Yoav Keren to underscore the purpose: “I believe that is changing into one of many largest issues worldwide on-line,” Keren stated. “I don’t assume that the typical client understands…and also you’re beginning to see extra of those movies on the market.”
Why Deepfakes Work—and Why They’re Harmful
Based on McAfee’s State of the Scamiverse report, the typical American sees 2.6 deepfake movies per day, with Gen Z seeing as much as 3.5 day by day. These scams are designed to be plausible—as a result of the know-how makes it potential to repeat somebody’s voice, mannerisms, and expressions with horrifying accuracy.
And it doesn’t simply have an effect on celebrities:
- Scammers have faked CEOs to authorize fraudulent wire transfers.
- They’ve impersonated members of the family in disaster to steal cash.
- They’ve performed pretend job interviews to reap private information.
The right way to Shield Your self from Deepfake Scams
Whereas the know-how behind deepfakes is advancing, there are nonetheless methods to identify—and cease—them:
- Look ahead to odd facial expressions, stiff actions, or lips out of sync with speech.
- Hear for robotic audio, lacking pauses, or unnatural pacing.
- Search for lighting that appears inconsistent or poorly rendered.
- Confirm stunning claims by way of trusted sources—particularly in the event that they contain cash or well being recommendation.
And most significantly, be skeptical of celeb endorsements on social media. If it appears out of character or too good to be true, it most likely is.
How McAfee’s AI Instruments Can Assist
McAfee’s Deepfake Detector, powered by AMD’s Neural Processing Unit (NPU) within the new Ryzen™ AI 300 Sequence processors, identifies manipulated audio and video in actual time—giving customers a essential edge in recognizing fakes.
This know-how runs domestically in your system for quicker, non-public detection—and peace of thoughts.
Al Roker’s expertise exhibits simply how private—and persuasive—deepfake scams have turn into. They blur the road between reality and fiction, focusing on your belief within the individuals you admire.
With McAfee, you may struggle again.
