Since 2006, we’ve helped probably the most modern startups and respected manufacturers design and ship merchandise price speaking about. Slack, Google, Robinhood, Nike, Uber, Midjourney, and Headspace to call a couple of. Twenty years in, our focus stays the identical: creating world-class digital merchandise which are considerate, practical, and constructed to final.
At this time, our expertise extends throughout industries like AI, fintech, productiveness, healthcare, and SaaS, serving to form what’s subsequent.
On the heart of all of it is a remote-first group headquartered in British Columbia, Canada and unfold throughout over 18 international locations globally.
Our Journey
Metalab was based by Andrew Wilkinson.
Since then, we’ve shipped over 475 merchandise, together with 24 unicorns, utilized by greater than 2.2 billion folks worldwide.
And whereas awards have by no means been the aim, our work has been acknowledged alongside the way in which, together with Quick Firm’s Most Modern Firms in 2016, and a finalist nod for Design Firm of the 12 months in 2024.
Showcase
Suno
Suno is breaking down obstacles and unlocking a brand new era of music with their AI prompt-to-song expertise. We partnered with their group on what began as a model engagement and rapidly grew into a detailed collaboration throughout model, product design, and engineering.
From the three core prompts to the model, visible language, and Uncover and For You pages, we helped craft an ownable expertise that empowers extra folks to create music and unlock their inventive potential.
As an early-stage startup recent on the scene, Suno has already made a major impression with thousands and thousands of customers, reaching #11 on the highest charts for Music on the Apple App Retailer lower than 24 hours after launching.
Uber
We’ve got a wealthy historical past with Uber, collaborating carefully through the years. With their group centered on progress within the early days, we got here in to speed up characteristic growth and unify their visible language. Since then, we’ve touched almost each product of their huge ecosystem.
A lot of our early design contributions for Uber’s core app are nonetheless felt within the product at the moment—from designing the preliminary fare splitting characteristic set to rolling out rider/driver preferences. The units change however the person expertise basis stays.
We’re proud to have performed a small half in Uber’s success. By way of our partnership with them, we accomplished 5 main initiatives in three years, impacting 131 million customers throughout Uber Rider and Uber Eats.
Windsurf
Windsurf is constructing AI instruments that assist builders code smarter, transfer sooner, and keep away from roadblocks. We partnered with the founders to craft a versatile model system constructed to scale throughout their advertising web site, product, and past. At its core, this rebrand captures what the product unlocks: limitless circulate.
Their new model displays a system that balances construction and expression, engineered for the way in which builders suppose and work.
The rebrand helped speed up their momentum, resulting in strategic acquisitions, together with a $2.4 billion cope with Google and one other by Cognition, simply months after launch.
Atoms
James Clear rapidly turned a New York Occasions bestselling writer with Atomic Habits, a simple but confirmed habit-changing system. Six years and a wave of fan requests later, he partnered with Metalab to productize it with Atoms—the official Atomic Habits app.
Atoms is an actionable habit-forming app constructed round James’ 4 Legal guidelines of Conduct Change: (1) make it apparent, (2) make it enticing, (3) make it straightforward, and (4) make it satisfying. It’s designed to assist customers really turn out to be the individual they wish to be.
Inside a month of the launch, Atoms climbed to the highest 10 within the App Retailer and obtained an Editors’ Selection award.
Tradition & Staff
Our group brings collectively designers, engineers, researchers, product strategists, and venture managers from around the globe, united by a shared love of craft.
Totally distant since day one, there are not any workplace hours past a small overlap with our shoppers and no timesheets. The expectation is easy: do nice work and hit your deadlines. How and when that work will get carried out is as much as you.
We function with a robust founder mindset and keep lean and execution-focused. Everyone seems to be hands-on within the work, no matter seniority, and groups are all the time 100% devoted to a single consumer to allow them to go deep.
It’s this flexibility, focus, and possession that form how we work and the merchandise we construct collectively.
