Hey there, my identify is Daniele Buffa. I’m a designer initially from sunny Rome, and I’ve been primarily based in London for the final 10 years.
With over 10 years of expertise within the design trade, I’ve had the prospect to work with each trade leaders like Google, Sony, Headspace, and Spotify, in addition to fast-growing startups. My work spans artistic and interactive net initiatives, product design, and all the things in between.
I really like bringing a excessive degree of polish to my craft by pondering in bespoke visible options, significant animations, and deeply thought-about experiences for the individuals who finally work together with my work.
Over time, my work has been recognised with awards similar to a Webby, Lovies, Cannes Lion, D&AD Pencil, CSSDA, FWA, and Awwwards Web site of the Day. I’ve additionally had the chance to share what I’ve realized via programs curated for platforms like Awwwards, Dribbble, and Domestika.
I’m keen about pushing the boundaries of design, and breaking the foundations when wanted.
Rising Up With Artwork
I grew up in a household surrounded by artwork and inspiration. My dad is an artist and my mum a author. Our home was crammed with work, artworks, and books, and cinema performed an enormous position too. We had a whole wall lined in VHS tapes, and I bear in mind watching it in awe.
That atmosphere naturally sparked my want to create. I began discovering methods to externalise that creativity early on. When my dad started experimenting with Photoshop, I bought curious and began enjoying with it myself across the age of 12 or 13, looking design boards and educating myself. Good outdated occasions.
I shortly realised this was one thing I cherished. I studied graphic design in highschool after which attended a design academy for 3 years, the place I actually began to personal my craft.
Alongside formal training, I stayed open to inspiration from in all places, motion pictures, album covers, typography on the road, random writings on partitions, and continually tried to translate these influences into my design work.
Background
I began my skilled journey in Rome, working at a small digital company the place I had the chance to create digital campaigns and web sites for the movie trade. I labored on experiences for motion pictures like The Hateful Eight and Miss Peregrine’s Residence for Peculiar Kids, and received my first CSS Design Award for the web site made for Hacksaw Ridge.
In 2017, I moved to London to affix Google Artistic Lab. It was an unimaginable expertise that allowed me to work on groundbreaking initiatives alongside extremely proficient folks.
After Google, I labored with numerous companies, most notably MetaLab, the place I spent round 5 years. I joined as a Product Designer and left as a Artistic Director. I then moved to Spotify as a Employees Product Designer, and I’m now main design at one of many fastest-growing prop-tech startups, Huspy.
Nonetheless loving it like the primary day.
Chosen Works
Artificial Theatre
Artificial Theatre is a private undertaking I began final yr, born from explorations round mixing design, movement, storytelling, and AI to create imaginative narratives. Ultimately, I made a decision to show these explorations right into a dwelling archive, and that’s how the undertaking got here to life.
As a private undertaking, it grew to become one in every of my greatest achievements. Artificial Theatre acquired a number of awards, together with Awwwards and FWA Web site of the Day, a Webby Award, and two Lovies.
Design Is Humorous
Design Is Humorous is my private model and portfolio. It performs on my final identify, “Buffa”, which interprets to “humorous” in English, so there you go.
I strongly imagine that the best way you current your self and your work issues. That’s why I all the time put quite a lot of care into designing my portfolio, treating it as a undertaking in itself relatively than only a container for work.
Fresco
What’s Fresco? Think about Apple CarPlay, however for recipes and sensible cooking home equipment within the kitchen.
We helped Fresco reshape and redesign all the product expertise, from “Guided Cooking” to “My Kitchen”. The problem was fixing complicated usability issues whereas elevating the general expertise via distinctive “Fresco moments” that made the product really feel each intuitive and pleasant.
Insider
Enterprise Insider approached us for a full redesign of their cell app following their rebrand to Insider.
They cowl a broad vary of matters, from enterprise to information to life-style, and wanted a contemporary, strong design system that might higher symbolize their numerous content material whereas staying present and versatile for the longer term. The purpose was to mirror their new id via a clearer, extra cohesive, and extra expressive cell expertise.
Closing Notes
Over the previous 10+ years, my journey via design has formed who I’m right now. It made me a greater human and helped me preserve that artistic spark alive.
I’ve explored design in lots of kinds, from branding to net to product and past, and I’ve discovered renewed ardour each time I began one thing new or created a private undertaking purely for exploration and studying.
At this time, I’m working at Huspy, a prop-tech startup aiming to revolutionize the actual property trade. Like each problem I’ve taken on earlier than, this one is thrilling, demanding, and precisely what retains my ardour burning.
If you happen to’d wish to get in contact, be happy to seek out me on Instagram, LinkedIn, or over at Design Is Humorous.
